Director, Demand Generation

Accountabilities:

• Define and lead the global demand generation strategy aligned with revenue and pipeline goals, ensuring full-funnel coverage from awareness through conversion while continuously optimizing performance across channels.

• Build and execute integrated multi-channel programs including ABM, paid media, content syndication, webinars, events, email marketing, and partner-led campaigns to drive scalable pipeline growth.

• Lead, mentor, and scale a growing demand generation and partner marketing team, fostering a culture of accountability, experimentation, and continuous improvement.

• Own and manage the global demand generation budget, making data-driven investment decisions, optimizing spend across channels, and reporting ROI and performance to executive leadership.

• Oversee marketing operations and automation workflows, ensuring alignment between marketing platforms and CRM systems for accurate attribution, lead routing, and pipeline tracking.

• Deliver global reporting and insights on campaign performance, pipeline contribution, and revenue impact, using data to inform strategic decisions and future investment priorities.

Requirements:

• 8+ years of B2B demand generation or growth marketing experience, including at least 3+ years in a leadership role managing teams and scaling programs in enterprise SaaS, IT services, or B2B technology environments.

• Strong hands-on expertise with marketing automation platforms such as Pardot, HubSpot, Marketo, Eloqua, or equivalent, along with deep proficiency in Salesforce CRM for pipeline and attribution management.

• Proven experience designing and executing ABM strategies targeting enterprise accounts, including account tiering, intent data utilization, and multi-touch engagement programs.

• Demonstrated success owning marketing budgets and driving measurable, attributable pipeline impact rather than only top-of-funnel lead generation.

• Strong analytical mindset with experience building dashboards, reporting frameworks, and using data to influence strategic decisions and optimize performance.

• Excellent leadership, communication, and cross-functional collaboration skills with the ability to align marketing, sales, and executive stakeholders.

Benefits:

• Competitive salary range of $180,000, $190,000 USD

• Comprehensive health, dental, and vision insurance

• Retirement savings plan with employer support

• Paid time off and company holidays

• Remote-first work flexibility within the United States

• Opportunity to build and lead a global demand generation function from the ground up

• Exposure to enterprise sales, ABM, and high-impact revenue marketing initiatives

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