Demand Generation Marketer

Accountabilities:

• Own the end-to-end planning and execution of industry events, trade shows, and conferences, including logistics, booth setup, vendor coordination, and on-site management.

• Research, evaluate, and select high-impact events aligned with target ICPs and revenue goals, maintaining a strategic 12-month event calendar.

• Negotiate with event organizers and vendors to secure booth space, sponsorships, speaking opportunities, and cost-efficient packages.

• Coordinate pre-event and post-event campaigns in collaboration with marketing, including email outreach, landing pages, paid promotion, and social activation.

• Partner closely with sales teams to drive pipeline generation through pre-booked meetings, on-site engagement, and rapid lead follow-up.

• Define KPIs for each event and deliver clear post-event reporting tied to pipeline, ROI, and performance insights.

• Manage event budgets, ensuring accurate forecasting, cost tracking, and efficient allocation of resources across multiple initiatives.

• Serve as the on-site lead at all events, ensuring flawless execution, real-time problem solving, and strong brand representation.

Requirements:

• 1-4 years of experience in demand generation, field marketing, event marketing, or event coordination in B2B or tech environments.

• Proven ability to manage end-to-end events, including logistics, vendor coordination, and performance tracking.

• Strong experience managing budgets, forecasting spend, and optimizing ROI across multiple events or campaigns.

• Ability to define KPIs, analyze performance data, and connect event activity to pipeline and revenue outcomes.

• Demonstrated hands-on experience using AI tools to improve workflows such as research, outreach, reporting, or content creation (required).

• Familiarity with CRM tools such as HubSpot is preferred.

• Strong project management skills with the ability to manage multiple deadlines and stakeholders simultaneously.

• Excellent communication and interpersonal skills, with confidence in both executive-facing and on-the-ground interactions.

• Comfortable working in high-pressure environments and solving problems in real time during live events.

• Willingness and ability to travel 30-50% across North America (and occasionally internationally) near major airport hubs.

Benefits:

• Competitive salary range of $80,000, $108,000 USD per year, plus performance-based bonuses.

• High autonomy role with significant ownership and minimal bureaucracy.

• Fast-track career growth opportunities for high performers, including potential leadership progression.

• Exposure to high-visibility projects and direct collaboration with founding and leadership teams.

• Paid time off and access to productivity and upskilling software tools.

• Dynamic startup-like environment within a well-supported organizational structure.

• Opportunity to build and own a high-impact demand generation function from the ground up.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1