Engagement Marketing Lead

Accountabilities:

• Design, develop, and maintain scalable marketing operating models and frameworks that enable consistent, high-quality engagement programs across commercial and large customer segments.

• Create standardized member engagement playbooks and B2B2C marketing strategies tailored to customer size, industry, relationship maturity, and product configuration.

• Equip Customer Marketing Managers and Customer Success teams with practical, ready-to-use resources and processes that eliminate the need to build individual campaigns from scratch.

• Partner with Member Marketing, Customer Success, Workforce Transformation, Creative, Operations, and Analytics teams to develop automated and trigger-based communication programs that increase member registration and service utilization.

• Lead the development and management of a centralized library of customizable, brand-aligned marketing assets, templates, and toolkits in collaboration with creative and content teams.

• Establish measurement frameworks, tracking methodologies, and reporting processes to evaluate the effectiveness of scaled marketing initiatives across multiple customer accounts.

• Analyze campaign performance and engagement data to identify opportunities for optimization, experimentation, and continuous improvement, determining which initiatives should be expanded, refined, or discontinued.

• Own and continuously improve the marketing tools, templates, workflows, and operational systems that support efficient execution as the customer portfolio expands.

• Collaborate with cross-functional stakeholders to ensure alignment between marketing strategies, customer needs, and organizational objectives.

• Promote scalable, repeatable approaches that balance operational efficiency with relevant and effective customer engagement.

Requirements:

• At least 5 years of professional marketing experience, including demonstrated success building, standardizing, or scaling marketing programs across multiple customer segments or accounts.

• Experience in B2B2C marketing or consumer healthcare environments is an advantage.

• Strong systems-thinking and process-design capabilities, with a proven ability to develop scalable operating models, standardized playbooks, and repeatable marketing solutions rather than focusing exclusively on individual campaigns.

• Excellent analytical skills and a data-driven mindset, with experience evaluating marketing performance across multiple accounts and translating insights into actionable recommendations.

• Demonstrated ability to design and implement processes that improve marketing efficiency, engagement, and overall program performance.

• Strong cross-functional collaboration skills, with experience working effectively alongside Marketing, Customer Success, Operations, Analytics, and other business teams.

• Excellent written, verbal, and presentation skills, with the ability to communicate complex ideas clearly, influence stakeholders, and facilitate the adoption of new processes and ways of working.

• Strong project management and organizational abilities, including experience managing multiple concurrent initiatives, coordinating stakeholders, and meeting deadlines.

• Familiarity with business and marketing technology platforms such as Salesforce, Gainsight, Highspot, and/or Jira.

• Ability to work independently, exercise sound judgment, and select appropriate methods and strategies in a changing business environment.

• Adaptability and comfort operating in a fast-paced environment where priorities may evolve and new challenges require practical, innovative solutions.

• A strategic and collaborative mindset, with a passion for building marketing systems that deliver measurable results at scale.

Benefits:

• Competitive annual base salary: $95,000-$131,000, depending on qualifications, relevant experience, skills, and work location.

• Potential eligibility for discretionary performance-based bonuses.

• Comprehensive healthcare coverage, including medical, dental, and vision insurance.

• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.

• Life and disability insurance coverage.

• Access to professional coaching and therapy services.

• Equity opportunities through discretionary restricted stock units (RSUs).

• Competitive paid time off, including vacation days, sick leave, and company holidays.

• Paid parental leave to support employees and their families.

• 401(k) retirement plan with up to 3% employer matching.

• Monthly technology allowance.

• Employee wellness initiatives, activities, and well-being perks.

• Regular team celebrations, community events, and employee appreciation initiatives.

• A collaborative and supportive remote working environment focused on professional development, innovation, and employee well-being.

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