CRM Marketing Manager

Accountabilities

• Develop and execute comprehensive lifecycle marketing strategies across multiple CRM channels, including email, push notifications, SMS, and other customer touchpoints.

• Manage the end-to-end planning, execution, testing, and optimization of CRM campaigns to improve customer engagement, retention, reactivation, and lifetime value.

• Collaborate with cross-functional teams including Creative, Product, Engineering, Data Science, and Customer Service to deliver seamless, personalized customer experiences.

• Analyze campaign performance, customer behavior, and lifecycle metrics to identify growth opportunities and optimize marketing strategies.

• Translate complex performance data into actionable insights and executive-level reporting for key stakeholders.

• Leverage AI-powered tools and CRM technologies to improve campaign development, content creation, workflow efficiency, and personalization.

• Partner with marketing technology providers and CRM platforms to build, launch, and optimize sophisticated customer journeys.

• Explore emerging marketing technologies, AI capabilities, and personalization strategies to continuously enhance lifecycle marketing programs.

• Provide project leadership while mentoring junior team members or coordinating external partners to ensure successful campaign delivery.

Requirements

• 5+ years of experience in CRM marketing with a strong focus on e-commerce lifecycle marketing.

• Proven expertise managing multi-channel CRM campaigns, including email, push notifications, and SMS.

• Strong understanding of customer lifecycle strategy, retention marketing, personalization, and customer engagement best practices.

• Experience leading marketing initiatives and mentoring junior team members or managing external vendors.

• Excellent project management and cross-functional collaboration skills with the ability to coordinate technical, creative, and business stakeholders.

• Strong analytical mindset with experience using data to design, test, measure, and optimize large-scale marketing campaigns.

• Familiarity with AI-powered productivity and content creation tools such as ChatGPT, Copilot, Gemini, or similar large language models.

• Excellent communication, presentation, and stakeholder management skills.

• Experience within apparel retail, subscription-based businesses, or similar consumer-focused industries is preferred.

• Knowledge of predictive analytics, recommendation engines, or machine learning-driven marketing solutions is considered an asset.

Benefits

• Competitive annual base salary ranging from $94,900 to $158,000 USD, based on location, experience, qualifications, and performance.

• Eligibility for an annual performance-based bonus.

• Fully remote work opportunity within the United States.

• Comprehensive medical, dental, and vision insurance.

• Additional employee benefits designed to support health, wellbeing, and financial security.

• Opportunity to work with advanced AI technologies and innovative CRM marketing platforms.

• Collaborative, data-driven environment with strong opportunities for professional development and career growth.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1