Lifecycle Marketing Specialist (B2B & B2C)

If you’re the person who can turn a direction into a live campaign, this job is built for you. BlackBox needs someone who knows B2B and B2C take different messages, and owns the details all the way through.

What the role really is

You’ll run outbound and lifecycle messaging across email, CRM, and SMS. Leadership sets direction with you. You take it from there and ship.

What you'll do

• Build outbound lists and enrichment workflows in Clay.
• Launch and improve cold email campaigns in Instantly. Keep inbox health and deliverability in shape, manage warm-up, and sort replies.
• Sync replies, outcomes, and lifecycle stages into HubSpot.
• Test messaging by segment, persona, and intent.
• Build audiences across lead, prospect, and customer stages.
• Run nurture, re-engagement, abandoned inquiry, and expansion campaigns.
• Handle compliance, suppression logic, and list hygiene.
• Support compliant, high-intent SMS follow-ups, reminders, and re-engagement.
• Coordinate campaign themes, calls to action, and timing with the Social Media Manager. Share outbound insights with social and content. Work with leadership on ICPs and testing priorities.

What they want

• At least 4 years of hands-on work in outbound, lifecycle marketing, or a RevOps-adjacent role.
• Direct experience executing email and CRM campaigns, not just overseeing them.
• Experience supporting both B2B and B2C audiences.
• A strong grasp of deliverability, segmentation, and channel tradeoffs.
• Clear writing and a bias toward execution.
• Comfort working from high-level direction in a fast-moving environment.
• HubSpot Marketing Hub or Mailchimp experience.
• Twilio or a similar SMS platform is a plus.

Why it's interesting

This is close to the work that moves pipeline and revenue. You’ll work with strategy, social, and GTM leadership, and get exposure to modern outbound, CRM, and AI-enabled workflows.

Salary

Not disclosed

Location

Warsaw, remote, full-time