The Challenge
Air Apps is a self-funded, 100M+ download AI company reimagining personal resource planning. You'll own their entire CRM and email marketing stack-from HubSpot workflows to segmentation strategies-driving retention and engagement for a global user base.
Your Mission
Audit existing CRM platform setup (HubSpot/Salesforce/etc), map current workflows, and identify 3+ optimization opportunities for email deliverability and open rates
Design and launch 2-3 segmentation strategies based on user behavior, LTV, and engagement patterns
Implement A/B testing framework for email subject lines and templates; establish baseline metrics for CTR and conversion
Create documented lead scoring model and automated nurture sequences for top customer lifecycle stages
Increase email open rates by 15-20% and click-through rates by 10-15% through template optimization and behavioral targeting
Build dynamic segmentation engine reaching 80% of active users with personalized, trigger-based campaigns
Reduce unsubscribe rates and improve compliance across GDPR/CCPA through audit and documentation
Establish CRM reporting dashboard with weekly engagement metrics; share insights with sales and product teams on customer health trends
KPIs You'll Own
Email Open Rate
Track open rates by segment and campaign type; target 25-35% baseline with A/B testing driving continuous improvement.
Click-Through Rate (CTR)
Measure CTR per email campaign and segment; use dynamic content and behavioral triggers to lift engagement.
Conversion Rate
Monitor downstream conversions (signups, upgrades, feature adoption) from email campaigns by cohort and segment.
Lead Score & Nurture Velocity
Track speed-to-conversion for leads by score tier; optimize automation workflows to accelerate high-intent segments.
Customer Retention & LTV
Measure retention lift from lifecycle email campaigns; correlate drip sequences to customer lifetime value growth.
Tools & Stack
Your Team
Your Manager
Not specified; likely Head of Marketing or VP Growth
Current Team
Collaborative across marketing, sales, and product teams
New role to scale CRM and email operations
The Package
Salary
$75K-$95K base
Variable
Annual bonus
Remote
On-site, San Francisco, CA (Full-Time)
Benefits & Perks
Company Intelligence
Air Apps is a self-funded, family-founded startup founded in 2018 in Lisbon, now with offices in Lisbon and San Francisco. They've grown to 100M+ downloads with their AI-powered Personal & Entrepreneurial Resource Planner (PRP). The company is laser-focused on long-term impact and redefining how people plan, work, and live.
Founded
2018
Funding
Self-funded
Customers
100M+ downloads globally
Culture
Fast-paced, creative, ambitious; emphasis on thinking bigger, moving faster, and challenging status quo
Is This Role For You?
- You've shipped 3+ email campaigns and managed CRM platforms (HubSpot, Salesforce, Marketo) end-to-end with measurable lift
- You're obsessed with email metrics-open rates, CTR, deliverability-and know how to A/B test your way to 20%+ improvements
- You love data and can translate CRM dashboards into actionable insights for sales and product teams
- You thrive in fast-paced, self-funded startups where you own outcomes and aren't waiting for approvals
- You've only done basic email sends or bulk list management; this role demands deep CRM platform expertise and automation design
- You're uncomfortable with technical setups (HTML/CSS for email, API integrations, workflow logic) or prefer non-technical marketing
- You need equity or stock options; this is self-funded with base + bonus only
Interview Process
Screening call
Discuss CRM platform experience, past campaign wins, and metrics you've driven
Technical case study
Likely walk through a segmentation or automation workflow you'd design for Air Apps' user base
Team interviews
Meet with marketing, sales, and/or product leads to assess collaboration fit and strategic thinking
Offer
Verbal offer with base, bonus structure, and benefits package
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.