The Challenge
WeWork operates flexible workspace solutions across 37+ countries and needs a strategic content leader to own the narrative across B2B and B2C audiences. You'll build and execute a global content strategy that drives engagement for small business owners, enterprise decision-makers, landlords, and brokers-while directly managing organic social as a core marketing channel.
Your Mission
Audit current content performance across all channels and establish baseline KPIs for organic social, web, email, and campaigns
Develop and socialize a comprehensive global content strategy and editorial calendar aligned to WeWork's business priorities and brand voice
Launch optimized organic social content framework with platform-native strategy for LinkedIn, Instagram, TikTok, and Twitter
Create messaging frameworks and content briefs for top 3 priority campaigns or product launches in pipeline
Achieve 30%+ growth in organic social engagement and follower growth across priority platforms
Deliver 15+ high-impact content pieces (thought leadership articles, case studies, video) that demonstrate ROI and build brand authority
Implement content performance dashboard and monthly reporting cadence tied to marketing funnel metrics (awareness, consideration, conversion)
Establish scalable content production workflow with Creative and Growth teams, reducing time-to-launch by 25%+
KPIs You'll Own
Organic Social Engagement Rate
Track likes, comments, shares, and click-through rates across LinkedIn, Instagram, TikTok, Twitter to measure content resonance.
Content-Driven Conversions
Measure conversions from owned content channels (web, email, organic social) attributed to content pieces across the customer journey.
Brand Awareness & Reach
Monitor impressions, reach, and search visibility for key content pieces and thought leadership initiatives.
Content Production Velocity
Track number of pieces published, editing quality scores, and time-to-launch across channels monthly.
Email Engagement
Monitor open rates, click-through rates, and conversions from content-driven email campaigns.
Tools & Stack
Your Team
Your Manager
Global Head of Communications
Current Team
Creative Director, Growth Marketing team, Product Marketing team, Performance Marketing team
Backfill or new role pending-likely supporting expanded content production
The Package
Salary
$160K-$200K base
Remote
On-site in New York, NY. Full-time.
Benefits & Perks
Company Intelligence
WeWork is a global flexible workspace provider operating in 37+ countries, serving small businesses, enterprises, landlords, and brokers. The company is redefining the future of work through community-driven, flexible solutions designed to help businesses thrive.
Customers
Small businesses, enterprise decision-makers, landlords, brokers
Culture
Mission-driven, community-focused, innovative approach to workplace flexibility
Is This Role For You?
- You've owned content strategy and execution for B2B or B2C brands at scale-comfort translating business priorities into customer narratives
- You're a player-coach who can write, edit, and develop high-quality content while managing a team and cross-functional initiatives
- You have proven expertise in organic social media strategy and execution with measurable engagement/growth metrics to show
- You thrive in complex, fast-moving environments where you'll balance strategic planning with hands-on execution
- You're purely a strategist and uncomfortable writing, editing, or directly producing content-this role requires hands-on execution
- You lack experience managing organic social media as a core business channel (not just amplification)
- You haven't worked with global audiences or navigated cross-functional marketing organizations before
Interview Process
Screening Call
Recruiter conversation about content strategy background, organic social experience, and player-coach mentality
Hiring Manager Interview
Global Head of Communications dives into strategy approach, content performance metrics, and cross-functional collaboration examples
Content Work Sample
Develop a brief content strategy and 2-3 sample social posts for a fictional WeWork campaign or product launch
Cross-Functional Panel
Meet with Creative Director, Growth Marketing lead, and Product Marketing stakeholders to assess collaboration fit
Final Round
Leadership discussion with Communications executive or CMO on long-term vision and organizational alignment
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Content Marketing roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.