Content & Communications Marketing Manager - Germany (m/w/d)

Pennylane is building its presence in Germany, and this role will shape how the market hears about it. You’ll turn accounting, finance, and product detail into stories people can actually use.

What the role really is

You’re the editorial lead for Pennylane in Germany. You’ll set the local content direction, build trust with accounting firms and small businesses, and adapt the international brand to a market where Pennylane is still a young name.

What you'll do

• Set the German LinkedIn calendar and content themes across the product, e-invoicing, and market trends.
• Create customer stories in writing and video, then turn them into more content.
• Develop guides, articles, lead magnets, newsletters, and podcast content for accounting firms and small businesses.
• Adapt international content for German audiences, with the market and culture in mind.
• Work with Product, Product Marketing, Sales, Growth, Brand, and Events on launches, market topics, and sales materials.
• Turn complex product, regulatory, and accounting subjects into clear, readable content.
• Create event content for webinars, conferences, and other events, and support communications before, during, and after.
• Build content plans and workflows with German and international teammates. Coordinate external creative partners when needed.
• Use AI tools for research, drafting, repurposing, and localization while keeping quality, accuracy, and voice intact.
• Review how content performs and adjust topics and formats.

What they want

• Native-level German and strong professional English.
• Around five years in content, communications, product marketing, brand content, or B2B marketing.
• Experience writing for B2B audiences. SaaS, fintech, finance, accounting, or another complex or regulated field is a plus.
• A sharp editorial instinct and the ability to make complex information clear and compelling.
• Strong organization and the ability to move several projects forward at once.
• Comfort working across Brand, Product, Sales, Growth, and Events.
• Initiative: you can ask the right questions and make progress without a perfect brief.
• Care for quality, paired with speed and pragmatism.
• Experience launching a brand in a new market, content repurposing, AI-supported content work, or international teams is a plus.

Why it's interesting

Germany is a strategic growth market for Pennylane, and the brand is still young there. You’ll help decide what the company says, which stories it tells, and how it earns trust, with the backing of an international team and room to build for the local market.

Salary

Not disclosed

Location

Berlin Office, remote: REMOTE, contract: FULL_TIME