The Challenge
SBH Fashion is scaling their brand presence and needs a strategic leader to drive integrated campaigns across creative, social, PR, and partnerships. You'll step in as the senior marketing leader during a critical growth phase, reporting directly to the Head of Brand.
Your Mission
Establish clear campaign planning rhythm and cross-functional workflows between brand, performance, product, and operations teams
Audit current brand messaging and campaign execution across all touchpoints; identify 3-5 quick wins for consistency and impact
Build relationships with senior managers on the brand team; establish mentoring cadence and performance expectations
Map Q1-Q2 seasonal and campaign calendar; align creative, social, PR, and partnership initiatives around key sales moments
Launch 2-3 integrated tentpole campaigns demonstrating brand-performance alignment with measurable lift in brand health metrics
Scale brand team processes and planning frameworks; reduce time-to-campaign by 20% through operational improvements
Develop and execute brand growth strategy identifying 2-3 new channels or audience segments to expand reach and cultural relevance
Mentor and elevate performance of direct reports; identify promotion candidates and skill gaps; demonstrate 15%+ improvement in team engagement
KPIs You'll Own
Campaign Launch Velocity
Reduce average time from brief to launch across integrated campaigns.
Brand Health Lift
Track awareness, consideration, and preference metrics across core audience segments quarter-over-quarter.
Cross-Functional Alignment Score
Measure on-time delivery and stakeholder satisfaction on integrated campaigns via post-campaign surveys.
Team Retention & Development
Track internal promotion rate, retention of direct reports, and 360 feedback improvement.
Campaign ROI
Correlate brand campaign spend to attributed revenue lift in partnership with performance marketing.
Tools & Stack
Your Team
Your Manager
Head of Brand Marketing
Current Team
Senior Managers and individual contributors across creative, social, PR, influencer, partnerships, and content teams
Backfill role during Head of Brand maternity leave; potential to grow team based on performance
The Package
Salary
$175K-$200K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
SBH Fashion is a consumer lifestyle brand operating in the premium fashion space. The company is in a growth phase, scaling brand presence across DTC and retail channels.
Culture
Fast-paced, entrepreneurial environment valuing both strategic thinking and tactical execution.
Is This Role For You?
- You've led brand marketing teams at 8-12+ year career level and thrive owning both strategy and execution
- You've built campaigns for DTC, premium, or lifestyle brands and can speak fluently about brand consistency across channels
- You're comfortable with ambiguity and can operate as a strategic partner when leadership is transitioning
- You love cross-functional collaboration and can orchestrate alignment between creative, performance, product, and ops
- You need hands-on creative work; this role is about leadership, strategy, and operational excellence, not designing assets
- You prefer purely strategic work without accountability for execution and timelines
- You can't commit to on-site work in NYC; flexibility isn't on the table for this role
Interview Process
Recruiter Screen
15-20 min conversation on background, expectations, and on-site availability
Hiring Manager Interview
45 min with Head of Brand Marketing covering strategy approach, team leadership philosophy, and cross-functional collaboration
Cross-Functional Panel
60 min with performance marketing, product, and creative leads to assess alignment and partnership potential
Case Study / Project Presentation
Walk through a past integrated campaign you led: strategy, execution, results, and learnings
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About Brand Marketing roles
Brand marketers build the perception, voice, and visual identity that makes a company memorable. They oversee creative campaigns, brand guidelines, partnerships, and the emotional connection between company and customer.