Director, Brand Marketing

A brand job with a real growth mandate: make the story sharper, the website work harder, and content show up in pipeline. You’ll thrive here if you can set direction and still ship the first draft.

What the role really is

You own how Celigo shows up, from the story and visual identity to the website, content, and campaigns. You’ll lead brand, content, and creative, work across the business, and connect awareness work to demand.

What you'll do (bullets)

• Shape Celigo’s positioning and identity across the website, campaigns, content, and customer touchpoints.
• Set brand awareness measures and report how brand work affects perception and pipeline.
• Make the website a growth channel through ongoing experiments, clear metrics, and technical SEO.
• Test how AI assistants and generative search find and cite Celigo’s content, then adapt your approach based on what works.
• Build content programs for awareness, thought leadership, engagement, SEO, and inbound leads.
• Guide creative for campaigns, launches, brand initiatives, and customer lifecycle marketing.
• Put AI to work in research and content and design production, with human judgment shaping the result.
• Help the design team meet day-to-day needs and give Marketing templates and self-serve systems.
• Hire, coach, and lead a team that ships, learns from results, and improves quickly.
• Partner with Marketing, Sales, Customer Success, and People to close gaps in how Celigo shows up.

What they want (bullets)

• 7+ years in brand marketing, content marketing, or creative leadership, including turning positioning into website, content, and creative work.
• Experience leading teams in a high-growth B2B environment.
• A record of growing brand awareness and inbound demand through website and content programs.
• Strong writing, speaking, and visual judgment, with a clear sense of what feels on brand.
• Working knowledge of marketing funnels, audience segments, and buyer journeys.
• Knowledge of technical SEO and how generative search affects discovery.
• Experience with content and design tools, CMS platforms, marketing automation, SEO, AEO, web analytics, and content analytics.
• Comfort testing AI use cases before there are established playbooks.
• A bias toward shipping, learning from real feedback, and measuring outcomes.
• Strong project management skills and a bachelor’s degree in business, marketing, or a related field.

Why it's interesting

The AI search playbook is still taking shape, so you get to form a point of view and test it in market. You’ll also own a visible growth surface, the website, and lead a team spanning brand, content, and creative.

Salary

$150,000 to $200,000 base salary per year.

Location

US, onsite, full time.