Media Manager, Brand Marketing and Integrated Campaigns

Accountabilities:

• Lead the development and execution of media strategies across integrated campaigns, including always-on performance media, paid search, digital acquisition, and emerging channels.

• Translate brand and campaign objectives into actionable media plans, defining channel mix, investment strategy, and optimization approach in collaboration with internal and external stakeholders.

• Manage end-to-end campaign execution, including briefing agencies, overseeing trafficking readiness, QA processes, and ensuring accurate in-platform setup across channels.

• Monitor, analyze, and optimize campaign performance in real time, working closely with analytics teams to generate insights and actionable recommendations.

• Manage media budgets effectively, ensuring efficient allocation of spend, clear tracking of performance, and alignment with acquisition and fundraising goals.

• Oversee agency relationships, ensuring clear briefs, accountability, timely delivery, and alignment with performance expectations and KPIs.

• Contribute to the development of scalable media workflows, reporting standards, and optimization frameworks to improve overall marketing effectiveness.

Requirements:

• 6-8 years of experience in media planning, execution, and optimization, with strong expertise in digital and performance media.

• Proven experience managing always-on media programs alongside large-scale integrated campaigns across multiple channels.

• Strong background in working with external media agencies, including briefing, performance oversight, and budget accountability.

• Solid understanding of the digital media ecosystem, including paid search, digital acquisition, and emerging media opportunities.

• Strong analytical skills with the ability to interpret performance data and translate insights into actionable media strategies.

• Experience working in cross-functional environments with Brand, Marketing, Analytics, Communications, and Digital teams.

• Excellent communication and stakeholder management skills, with the ability to influence without direct authority.

• Proficiency in tools such as Google Analytics (including GA4) and PowerBI is considered an asset.

• Bonus: experience in fundraising, nonprofit, or mission-driven marketing environments.

Benefits:

• Competitive salary range of CAD 80,000-95,000 aligned with experience and internal compensation framework.

• Comprehensive health, dental, vision, life, and disability insurance coverage.

• Defined contribution pension plan with employer matching.

• Generous paid time off including vacation days, personal days, wellness days, and year-end holiday closure.

• Flexible hybrid work model with occasional travel to the Toronto office.

• Employee assistance program (EAP) and wellness-focused benefits.

• Home office setup support and mobile phone reimbursement.

• Professional development opportunities and continuous learning support.

• Inclusive, values-driven culture focused on equity, diversity, and community impact.

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