Social Media Manager - Ecomm experience, English speaking, remote

Job Description

We are looking for an experienced, passionate, and creative Social Media Manager to join our team! As our Social Media Manager, you will be responsible for implementing our Social Media strategy in order to increase our online presence and strengthen our relationship with our customers and fans. You will be working closely with our Senior Social Media Manager and the remainder of our Marketing department. The platforms that you’ll primarily work on and be responsible for are (1) Instagram, (2) Facebook, and (3) Pinterest. As our Social Media Manager, you will have a meaningful impact on our growth, bottom line, and brand identity in an exciting, design-driven company where being creative is just as important as being analytical.

The ideal candidate excels in building relationships, is passionate about social media and interior design, is a strong writer with a keen visual eye, and thrives on performance-driven teams.

We are looking for a long-term team member who will stay and grow at our company. We offer competitive compensation, a good and stable work environment, and plenty of growth opportunities.

PRIMARY RESPONSIBILITIES

Content Development:

• In partnership with our Senior Social Media Manager and Marketing Team, create and maintain a social media content calendar that supports primary brand stories and goals while also tapping into seasonal moments and appropriate trends
• Create original, on-brand social media content that our followers will appreciate
• Content will be a mix of product-related content as well as product-adjacent content (e.g., top sleep tips!)
• Leveraging data, identify UGC and inspiration imagery to be considered for posting
• Write effective content. Work with copywriters and designers to ensure content is informative and appealing
• Keep up to date with current news, pausing content and escalating to leadership where appropriate
• Partner with Marketing and eComm team members to create shot lists for social media, as needed
• Develop Instagram Stories templates and stickers. Using those templates and Instagram platform elements, create our Instagram Stories

Posting:

• Schedule content for Facebook, Instagram feed, Instagram Stories, and Pinterest, either within the app or by using tools such as Sprout Social or Later
• Post Instagram Stories directly from the Instagram app

Affiliate Marketing & Community Management

• Respond to all engagement and direct messages within 24 hours on weekdays
• Respond to all urgent engagement and direct messages within 24 hours on weekends
• Respond to engagement during normal US hours
• Author thoughtful, individualized comments and messages in the brand voice in response to comments on our pages, on images where we are tagged or where our product is depicted, and on images posted by brands and people we admire!
• Develop and maintain a live document with common questions and responses
• Adhere to rules and regulations -

  no “black hat” social media techniques

  ! We want to build our brand presence organically

Asset Collection

• Request and gather UGC from our followers and fans in our Airtable database. Request content usage permission for all images that are within our brand guidelines. Follow up via email or direct message as needed for any assets we are especially eager to share.
• Obtain or verify permissions for any images submitted via direct message, email, influencer collaborations or other means and upload to our visual curation tool, editing beforehand as needed.
• With brand priorities in mind, investigate content leads identified by social media, press, and other means to create a library of aspirational imagery featuring our products

Influencer Marketing

• Identify influencers who we can work with as part of our influencer marketing strategy
• Execute on influencer marketing strategy and management, including cultivating our network of valued influencer partners

Reporting & Strategy

• Assist in regular content performance and competitive reporting and analysis
• Provide ad hoc qualitative social analysis
• Be our in-house expert on social platform updates and trends in social media, interior design, home, and retail, presenting out to the team as needed
• Continuously seek ways to improve processes, recommending any tools or technology needed and subsequently serving as the primary point of contact for the relevant third parties
• Ideate new social activations, such as content series, engagement strategies, contests, and giveaways

About HiEnd Accents

HiEnd Accents designs and creates everyday luxury bedding and linens, sheeting, decorative pillows and other home textiles. Founded in 2005 and based in Dallas, Texas, our mission is to elevate our customers' lives via beautifully designed home textiles that deliver quality and value.

Why HiEnd Accents?

At HiEnd Accents, we're a close-knit team driven by entrepreneurial spirit, growth mindset, and a shared commitment to excellence. Our collaborative approach has propelled us to new heights, we're proud to be recognized on the 2024 INC 5000 list as one of the fastest-growing small companies in the United States. This achievement is a testament to our team's dedication and the exciting opportunities ahead. If you thrive in a vibrant, high-paced culture where your contributions truly matter, we want to hear from you!