Social Media and Marketing Manager

About the Role We're looking for a hands-on Social Media & Marketing Manager to own our presence on Instagram (including Meta's ecosystem: Facebook, Reels, Stories) and TikTok. You'll be the voice of our brand: creating scroll-stopping content and publishing it consistently to grow our audience and drive engagement.

Key Responsibilities

• Develop and execute a platform-specific strategy for Instagram and TikTok, aligned with broader marketing goals
• Create native content for each platform (Reels, TikToks, Stories, carousels, captions) with strong hooks and on-brand voice
• Maintain a steady publishing cadence: build and manage a content calendar and post consistently on both platforms
• Shoot and edit short-form video (or direct/produce it), staying on top of trends, sounds, and formats
• Manage community engagement: respond to comments and DMs, foster conversation, and build relationships with followers and creators
• Use Meta Business Suite and TikTok's native tools for scheduling, publishing, and community management
• Track and report on performance (reach, engagement, follower growth, watch time, conversions) and iterate based on data
• Collaborate with design, sales, and leadership to align content with campaigns and business objectives
• Monitor platform updates, algorithm changes, and emerging trends, and bring fresh ideas to the table

Requirements

• Proven experience managing Instagram and TikTok accounts for a brand (portfolio or examples required)
• Strong short-form video skills: comfortable shooting, editing, and publishing native content
• Demonstrated ability to publish consistently and manage a content calendar across both platforms
• Deep understanding of Instagram/Meta and TikTok formats, algorithms, trends, and audience behavior
• Analytical mindset: comfortable with Meta Insights, TikTok Analytics, and reporting
• Excellent written communication and attention to detail
• Self-starter who can work independently and meet deadlines

Nice to Have

• Experience with Meta Ads Manager and TikTok Ads
• Proficiency with editing tools (CapCut, Premiere, Canva) and scheduling tools
• Experience collaborating with creators/influencers
• Familiarity with community management best practices and brand safety

Job Types: Full-time, Part-time, Contract

Pay: $10,000.00 - $13,000.00 per hour

Expected hours: 20.0, 40.0 per week

Work Location: In person