The Challenge
Justworks is scaling its performance marketing engine and needs a seasoned leader to own paid search, SEO/AEO, and affiliate channels. You'll lead a team, drive channel efficiency, and directly impact pipeline and revenue for a growing HR tech platform.
Your Mission
Audit current performance across paid search, SEO/AEO, and affiliate channels; identify top 3-5 quick wins to improve efficiency and pipeline contribution
Establish team operating rhythms: weekly channel reviews, monthly testing roadmaps, and clear decision-making frameworks for budget allocation
Map attribution and pipeline contribution across all performance channels; build reporting dashboard for stakeholder alignment
Define and implement bidding strategy optimizations and creative testing protocols for each core channel
Increase performance marketing pipeline contribution by 20-30% through channel optimization and audience refinement
Launch 2-3 channel-specific testing programs (SEO/AEO positioning, landing page conversion flows, affiliate partner tiering) with documented learnings
Develop and execute team capability plan; hire or upskill 1-2 specialists in underperforming channels
Establish integrated funnel reporting connecting performance channels to lifecycle marketing and RevOps metrics
KPIs You'll Own
Cost Per Pipeline Dollar (CPPD) by channel
Track efficiency of paid search, SEO/AEO, and affiliate spend against qualified pipeline generated.
Pipeline Contribution % by channel
Measure revenue influence each performance channel drives relative to total marketing pipeline.
Conversion Rate (landing page → MQL/SQL)
Monitor funnel health and landing experience effectiveness across channel segments.
Channel ROAS (Return on Ad Spend)
Evaluate paid search and affiliate ROI against target efficiency benchmarks.
Test Velocity (tests launched per month)
Track how many experiments your team runs across bidding, creative, and targeting.
Tools & Stack
Your Team
Your Manager
VP or Director of Growth Marketing (not specified)
Current Team
Team of performance marketing specialists; exact headcount not provided
Leadership backfill or expansion for established function
The Package
Salary
$166K-$214K base
Remote
On-site in New York, NY
Benefits & Perks
Company Intelligence
Justworks is an HR tech platform enabling businesses to focus on their core operations by solving HR compliance, payroll, and benefits challenges. Data-driven and iterative, the company operates in a supportive, entrepreneurial environment with strong company values (COGIS: Camaraderie, Openness, Grit, Impact, Stewardship).
Culture
Values-driven (COGIS framework). Collaborative cross-functional teams. Ownership mindset. Focus on continuous improvement and experimentation.
Is This Role For You?
- You've managed performance marketing channels (paid search, SEO, affiliate) and can read a profit-and-loss statement
- You thrive leading and developing high-performing teams while staying hands-on with strategy and optimization
- You're obsessed with data, testing, and proving channel efficiency through attribution and pipeline metrics
- You enjoy cross-functional collaboration and can navigate product, ops, and revenue teams to unblock growth
- You're looking for a pure individual contributor role; this requires team leadership and strategic ownership
- You prefer remote-first flexibility; this role is on-site in New York
- You're uncomfortable with rapid experimentation, iteration, and data-driven decision-making
Interview Process
Initial screening
Phone call with recruiter on background and performance marketing experience
Case study / Portfolio review
Present 1-2 channel optimization examples: metrics improved, strategies tested, results achieved
Team lead interview
Conversation with hiring manager on leadership philosophy, channel strategy, and cross-functional collaboration
Leadership panel
Interview with VP Growth, RevOps, or Product Marketing to assess cultural fit and strategic thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.