Senior Performance Marketing Specialist

Accountabilities:

• Lead and execute global paid marketing strategy across multiple digital channels, balancing short-term pipeline performance with long-term brand and awareness objectives.

• Manage day-to-day campaign execution across platforms such as Google Ads, Microsoft Bing, LinkedIn, Reddit, review sites, and programmatic networks.

• Optimize campaign performance through continuous testing of creatives, targeting, bidding strategies, and budget allocation to maximize CAC efficiency and pipeline generation.

• Build and maintain robust tracking, attribution, and reporting frameworks to ensure accurate performance measurement and executive visibility.

• Develop and manage paid media budgets with strong commercial discipline, ensuring efficient allocation based on ROI and pipeline contribution.

• Partner cross-functionally with product marketing, SEO, marketing operations, sales development, and finance to align messaging, strategy, and performance goals.

• Translate complex campaign data into actionable insights and present findings to senior leadership, including VP and C-level stakeholders.

• Identify and evaluate new growth channels and opportunities, using data-driven analysis to guide investment decisions.

• Leverage AI-powered tools and automation workflows to improve efficiency, scalability, and campaign execution speed.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field; advanced degree is a plus.

• 5+ years of hands-on experience in performance or digital marketing within B2B SaaS or similar environments.

• Proven experience managing multi-channel paid acquisition campaigns with direct ownership of performance outcomes.

• Strong expertise in digital advertising platforms such as Google Ads, Microsoft Ads, LinkedIn, Reddit, and B2B intent/review platforms.

• Deep understanding of marketing performance metrics including CAC payback, LTV, pipeline contribution, and cost-per-SQO.

• Strong technical fluency in conversion tracking, attribution, and analytics tools (GA4, Google Tag Manager, CRM integrations, etc.).

• Ability to work confidently with data, build dashboards, and derive insights without reliance on dedicated analysts.

• Experience using AI tools and automation platforms to enhance marketing productivity and workflow efficiency.

• Excellent communication skills with the ability to present complex insights clearly to both technical and executive audiences.

• Strong collaboration skills with a proactive, low-ego approach to cross-functional teamwork.

• Ability to operate in fast-moving environments, balancing strategic thinking with detailed execution.

Benefits

• Competitive base salary range of $100,000-$130,000, with potential bonus and equity opportunities.

• Comprehensive health coverage, including medical, dental, and vision plans with strong employer contributions.

• 401(k) retirement plan with company matching.

• Generous paid time off, including vacation, sick leave, and additional wellness-related days.

• Access to professional development programs and learning platforms such as LinkedIn Learning.

• Strong focus on work-life balance, wellness support, and employee assistance programs.

• Sabbatical opportunities after extended tenure.

• Fully remote-friendly and flexible working model with collaborative team engagement.

• Inclusive, values-driven culture focused on innovation, accountability, and continuous improvement.

• Regular team events, offsites, and cross-functional collaboration opportunities.

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