Senior Paid Media Manager

Accountabilities:

• Lead and execute full-funnel paid media campaigns across awareness, consideration, and conversion stages, primarily for the Americas region while aligning with global priorities.

• Manage and optimize a significant multi-million-dollar paid media budget with a strong focus on ROI, efficiency, and pipeline impact.

• Translate global campaign strategies into region-specific paid media plans, adapting messaging, channels, and targeting to local market dynamics.

• Drive performance reporting, forecasting, and KPI tracking across campaigns, ensuring clear visibility into results and business impact.

• Build and execute continuous testing and optimization programs across audiences, creative, bidding strategies, and landing pages.

• Collaborate with cross-functional teams including field marketing, product marketing, brand, and marketing operations to ensure integrated campaign execution.

• Manage external agency and platform partners, ensuring accountability against performance goals and strategic objectives.

Requirements:

• 6+ years of B2B paid digital marketing experience, including senior-level ownership in SaaS, cybersecurity, or enterprise technology environments.

• Proven success managing large-scale paid media budgets and driving measurable pipeline and revenue outcomes, not just lead volume.

• Deep hands-on expertise in platforms such as Google Ads, LinkedIn Campaign Manager, and SA360, with strong optimization and audience targeting skills.

• Strong analytical capabilities with experience in attribution models, reporting tools (e.g., GA4, PowerBI), and CRM systems such as Salesforce.

• Experience with programmatic and ABM platforms (e.g., DV360, The Trade Desk, 6sense) and full-funnel campaign execution.

• Highly developed experimentation mindset with structured A/B testing and performance-driven iteration.

• Excellent communication skills, with the ability to translate complex performance data into clear executive-level insights.

• Ability to operate in a global marketing structure while adapting execution to regional needs and priorities.

Benefits:

• Competitive base salary ranging from $142,000 to $236,000 (U.S.), depending on experience and qualifications.

• Bonus eligibility and comprehensive performance-based compensation package.

• Remote-first work model with flexibility depending on role requirements.

• Full healthcare coverage and employee wellbeing programs.

• Access to global learning, development, and certification opportunities.

• Paid time off, wellbeing days, and volunteer initiatives supporting community engagement.

• Inclusive, collaborative culture with employee-led networks and global team initiatives.

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