Senior Paid Media Campaign Manager

Accountabilities

• Build, launch, manage, and continuously optimize lead-generation campaigns across Meta Ads Manager and LinkedIn Campaign Manager.

• Manage campaign budgets, pacing, custom and lookalike audiences, retargeting pools, and LinkedIn Lead Gen Forms.

• Plan and execute ongoing creative and copy A/B testing to improve campaign performance and lead quality.

• Set up, validate, monitor, and troubleshoot Meta Pixel, custom conversion events, Meta Conversions API (CAPI), Google Tag Manager (GTM), and GA4 tracking.

• Conduct comprehensive pre-launch quality assurance across campaign structures, targeting, creative, copy, landing-page links, and tracking configurations.

• Analyze campaign data and translate performance trends into actionable insights and recommendations for client-facing reporting.

• Manage multiple client accounts simultaneously, maintaining organization, prioritization, documentation, and consistent delivery standards.

• Support paid search initiatives by assisting with QA, link testing, and conversion tracking validation across Google Ads and Microsoft Ads.

• Troubleshoot technical and performance issues quickly while maintaining accurate campaign documentation and attribution integrity.

Requirements

• 5+ years of hands-on paid media experience, with strong technical proficiency in Meta Ads Manager and LinkedIn Campaign Manager.

• Demonstrated success managing full-funnel lead-generation campaigns with measurable performance and ROI.

• Strong practical experience with Meta CAPI, Meta Pixel, GTM, GA4, event tracking, attribution, and conversion optimization.

• Experience managing multiple complex client accounts and competing campaign priorities at the same time.

• Strong analytical and problem-solving skills, with the ability to identify performance issues and implement effective solutions.

• Excellent written and spoken English, with the ability to communicate confidently with U.S.-based teams and clients.

• Availability to work during standard U.S. Central Time business hours.

• Experience in higher education, B2B enterprise, financial services, healthcare, or other high-consideration or regulated industries is highly valued.

• Previous agency experience and familiarity with Reddit Ads, Google Ads, or Microsoft Ads are advantageous.

• Relevant certifications such as Meta Blueprint, LinkedIn Marketing Labs, Google Analytics, or Google Tag Manager certifications are a plus.

Benefits

• Remote opportunity based in Brazil, with collaboration across international teams.

• Part-time contractor engagement initially, with potential to expand as the business grows.

• Opportunity to work on sophisticated performance marketing campaigns for U.S. higher education clients.

• High level of ownership across campaign strategy, execution, optimization, tracking, and attribution.

• Exposure to advanced paid media technologies, server-side tracking, and modern performance marketing practices.

• Flexible remote environment with working hours aligned to U.S. Central Time.

• Opportunity to contribute to measurable lead-generation and enrollment growth across multiple client accounts.

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