Fractional Performance Marketing Manager

Accountabilities:

As a Fractional Performance Marketing Manager, you will own the paid acquisition engine and help scale performance marketing initiatives through strategic planning, campaign execution, and continuous optimization. You will use data-driven insights to improve marketing efficiency, develop testing frameworks, and support business growth.

• Design, launch, and manage paid media campaigns across platforms including Google, Microsoft, Reddit, LinkedIn, and other relevant channels.

• Own the full performance marketing lifecycle, including campaign setup, audience targeting, bidding strategies, creative testing, and landing page optimization.

• Monitor campaign performance regularly and identify opportunities to improve revenue contribution, ROAS, CPA, and pipeline impact.

• Develop structured testing strategies for messaging, creative concepts, audiences, and campaign approaches.

• Collaborate with creative and marketing partners to develop compelling briefs and improve campaign performance.

• Analyze marketing data and provide clear recommendations on budget allocation, optimization opportunities, and growth strategies.

• Build and improve measurement frameworks, reporting processes, and performance dashboards.

• Stay current with advertising platform updates, emerging technologies, audience targeting capabilities, and industry trends.

• Support the development of scalable paid acquisition processes and operational improvements.

Requirements: The ideal candidate is an experienced performance marketing professional with strong analytical skills and a proven ability to manage paid acquisition programs independently. You should be comfortable owning strategy and execution while using data to drive business decisions.

• 5+ years of hands-on performance marketing experience with direct ownership of paid search and paid social campaigns.

• Proven experience managing multi-channel paid budgets with accountability for metrics such as ROAS, CPA, revenue, or pipeline contribution.

• Strong understanding of Google Ads/SEM and paid social platforms such as LinkedIn and Meta.

• Ability to analyze campaign data, identify trends, and translate insights into actionable recommendations.

• Strong testing mindset with experience developing creative, audience, and messaging experiments.

• Builder mentality with the ability to create processes, tools, and workflows that improve marketing performance.

• Ability to stay current with evolving technologies, advertising platforms, and digital marketing trends.

• Excellent communication skills with the ability to present performance insights and recommendations clearly.

• Experience with B2B, ABM-style campaigns, financial services, fintech, or professional audiences is considered an asset.

• Familiarity with analytics and reporting tools such as Looker, Tableau, PostHog, Omni, or similar platforms is a plus.

Benefits:

• Competitive hourly compensation ranging from $50 to $75 per hour, based on experience and qualifications.

• Fully remote work flexibility.

• Opportunity to make a significant impact within a rapidly growing organization.

• High level of ownership and autonomy over performance marketing strategy.

• Exposure to complex, high-value acquisition campaigns and growth initiatives.

• Opportunity to collaborate with experienced cross-functional teams.

• Potential for long-term growth opportunities as business needs evolve.

• Access to an entrepreneurial, fast-moving, and innovative work environment.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1