Senior Paid Social Media Account Manager

Accountabilities

• Develop, execute, and measure integrated Paid Social strategies across platforms such as Meta, LinkedIn, TikTok, Pinterest, and emerging channels, using data and industry best practices to improve client performance.

• Manage day-to-day campaign strategy and execution across an assigned portfolio of clients, maintaining high standards of quality, performance, and strategic value.

• Build full-funnel paid media strategies that incorporate creative, measurement, analytics, SEO, and other paid channels such as Search, Display, and Programmatic.

• Use campaign data, automation, machine learning, and emerging technologies to improve efficiency, identify opportunities, and maximize client budgets.

• Develop trusted, long-term client relationships by acting as a strategic extension of each client's team and proactively addressing business challenges.

• Identify cross-sell and upsell opportunities and collaborate with business development teams to qualify opportunities and support project growth.

• Monitor emerging Paid Social trends, technologies, tools, and datasets, bringing innovative, data-backed recommendations to clients and internal teams.

• Explore the relationship between social strategy and LLM-driven search visibility, testing new approaches to increase discoverability through emerging search experiences.

• Coach Associates and contribute to their professional development through feedback, mentoring, quality assurance, and recognition.

• Contribute to thought leadership through blog content, industry forums, webinars, case studies, and internal training sessions, including at least one training session each quarter.

• Maintain consistently high-quality work through established quality assurance processes and help ensure campaign execution meets strategic and operational standards.

• Progress through a structured onboarding journey by learning core processes and client needs, supporting impactful initiatives, introducing AI or automation opportunities, and ultimately managing a full book of business independently.

Requirements

• Demonstrated experience managing Paid Social campaigns across multiple industries, advertising platforms, and campaign management environments.

• Strong expertise across platforms such as Meta, LinkedIn, TikTok, Pinterest, and ideally Snapchat, with experience developing full-funnel strategies that integrate creative, data, and measurement.

• Broad paid media knowledge across Social, Search, Display, and Programmatic, with the ability to connect channel strategies into cohesive client solutions.

• Strong data literacy and analytical capabilities, including proficiency with Excel, Google Workspace, data visualization tools, and foundational SQL knowledge.

• Experience using automation, machine learning, AI tools, or emerging technologies to improve Paid Social performance and operational efficiency.

• Strong understanding of how Creative, SEO, Analytics, and Paid Media data can work together to create more effective marketing strategies.

• Proven ability to coach, mentor, develop, and recognize talent while maintaining high standards of performance and quality.

• Strong consulting and client relationship skills, with the ability to communicate complex findings clearly and make persuasive, data-backed recommendations.

• A proactive and innovative mindset, with a willingness to experiment, take calculated risks, test new approaches, and adapt to evolving tools and processes.

• Demonstrated interest in emerging trends in AI, machine learning, Paid Social, marketing technology, and data.

• Experience contributing to thought leadership through training sessions, webinars, blogs, case studies, industry forums, or speaking engagements.

• Excellent time-management and organizational skills, with the ability to manage multiple clients, projects, deadlines, and shifting priorities effectively.

• Comfortable working in an environment where continuous learning, innovation, change management, and adoption of new technologies are expected.

Benefits

• Opportunity to work in a data-driven, innovative marketing environment focused on measurable client outcomes.

• Exposure to leading Paid Social platforms, emerging advertising channels, AI, machine learning, automation, and evolving search technologies.

• Opportunities to develop expertise across Paid Social, Search, Display, Programmatic, SEO, Creative, and Analytics.

• Strong opportunities for professional growth through coaching, mentoring, thought leadership, training, and cross-functional collaboration.

• Structured onboarding and development milestones designed to help you progress from learning and supporting clients to independently leading a full book of business.

• Opportunities to contribute to industry thought leadership through blogs, webinars, case studies, training, and industry forums.

• Inclusive workplace culture and equal employment opportunity.

• Opportunity to work for a certified B Corp committed to creating an inclusive and socially responsible environment.

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