The Challenge
Gee Automotive Companies runs a multi-dealership operation where marketing spend isn't translating cleanly into sales because CRM adoption, lead handling, and call performance are fragmented across locations. You'll be the connective tissue between marketing strategy and dealership execution—fixing leaks in the funnel that are costing them revenue.
Your Mission
Audit CRM configuration and adoption across all dealerships; identify top 3 process breakdowns killing lead conversion
Establish baseline call tracking metrics (answer rates, hold times, missed calls) and implement monitoring dashboard
Run 1:1 sessions with dealership GMs to align on lead management KPIs and secure buy-in for operational changes
Document current marketing-to-sales attribution mapping; flag data accuracy issues in CRM and reporting
Improve lead response time SLA compliance from baseline to 90%+ across dealership group
Increase CRM adoption and field completion by 25% through coaching and process optimization
Reduce missed/dropped calls by 30% through IVR and routing improvements with dealership teams
Build automated performance reporting suite tied to marketing spend, lead volume, and sales outcomes; present monthly insights to leadership
KPIs You'll Own
Lead Response Time (Minutes)
Average time from lead capture to first dealership contact; target 90%+ within SLA
Call Answer Rate (%)
Percentage of inbound marketing calls successfully connected; measure missed/dropped call volume
CRM Field Completion Rate (%)
Data quality metric tracking how consistently dealership staff fill required CRM fields for leads
Lead-to-Appointment Conversion (%)
Percentage of leads that convert to scheduled appointments by source and dealership
Marketing ROI by Channel
Gross profit attribution by advertising source; measure payback and efficiency
Tools & Stack
Your Team
Your Manager
Director of Marketing & eCommerce
Current Team
Marketing operations team supporting dealership group; sales/GM leadership at individual dealerships
New role (backfill or expansion not specified)
The Package
Salary
$65K-$85K base
Remote
On-site, Portland, OR
Benefits & Perks
Company Intelligence
Gee Automotive Companies operates a dealership group across multiple locations. The company is focused on improving marketing effectiveness and operational efficiency by connecting marketing spend directly to lead management and sales outcomes.
Is This Role For You?
- You love ops + analytics—fixing broken processes and proving impact through data excites you
- You're comfortable with dealership dynamics: working with GMs, managing change across distributed teams, and navigating sales culture
- You're a natural at CRM configuration, lead flow mapping, and phone/call analytics (not afraid of technical setup)
- You want a role where you directly drive revenue improvement through operational excellence, not just reporting
- You're a creative-first marketer; this is pure operations and measurement, not campaign strategy
- You need full remote or hybrid flexibility; this is on-site, boots-on-ground dealership culture
- You expect to own marketing budget or strategy; you're supporting the Director's vision operationally
Interview Process
Phone Screen
Conversation with Director of Marketing & eCommerce on your CRM and dealership operations experience
Technical Discussion
Deep dive on call tracking, lead attribution, and CRM configuration—expect scenario-based questions
Dealership Visit / In-Person
Meet GM or sales leadership; shadow dealership floor to understand ops challenges firsthand
Case Study / Problem-Solve
Review sample lead and call data; propose optimization plan for a fictional dealership scenario
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.