The Challenge
Navan is looking for a seasoned performance marketer to own the entire paid campaign lifecycle across Reddit and X. You'll drive measurable results across the full funnel, reporting directly to leadership with data that moves the needle on pipeline and revenue.
Your Mission
Establish baseline performance metrics across Reddit and X campaigns; audit existing paid strategy and identify quick wins
Build dashboards tracking CAC, ROAS, pipeline contribution, and funnel conversion rates across both platforms
Launch 3-5 optimized campaign tests on Reddit and X with hypotheses tied to account-based targeting and audience expansion
Document playbooks for audience segmentation, creative testing, and bidding strategies specific to B2B SaaS buyers
Achieve 25%+ improvement in ROAS or CAC efficiency across Reddit and X channels vs. baseline
Scale winning campaigns to 2-3x budget while maintaining or improving unit economics
Integrate Reddit and X performance data into Salesforce pipeline tracking; demonstrate direct revenue attribution
Present quarterly performance reviews with creative insights, audience learnings, and roadmap for channel expansion
KPIs You'll Own
Return on Ad Spend (ROAS)
Track revenue generated per dollar spent across Reddit and X; target 3:1 or better for B2B SaaS benchmarks.
Cost Per Acquisition (CAC)
Monitor blended CAC across both platforms; align with customer lifetime value (LTV) and payback period.
Pipeline Influence
Measure opportunities created and influenced by Reddit and X campaigns; connect paid touches to closed deals in Salesforce.
Conversion Rate by Funnel Stage
Track impression-to-click, click-to-landing page, landing page-to-lead, and lead-to-MQL conversion rates.
Click-Through Rate (CTR) & Cost Per Click (CPC)
Monitor ad relevance and platform-specific bidding efficiency; identify underperforming creative and audiences.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP or Director of Demand Generation
Current Team
Not specified; structure unknown
New role or backfill unknown
The Package
Salary
$130K-$160K base
Remote
On-site in New York, NY
Benefits & Perks
Company Intelligence
Navan (formerly Concur) is a leading travel and expense management platform serving enterprise B2B SaaS customers. The company focuses on streamlining spend visibility and control for mid-market and enterprise organizations.
Customers
Enterprise and mid-market B2B SaaS
Is This Role For You?
- You have 5+ years driving performance marketing campaigns with proven ROAS and CAC improvements
- You're fluent in Reddit and X advertising; you understand platform-specific nuances and audience behaviors
- You live in or relocate to New York; you thrive in a collaborative, fast-paced on-site environment
- You think in funnels and can connect paid activity to pipeline and revenue using tools like Salesforce
- You love testing, iterating, and building repeatable playbooks based on data
- You need remote flexibility or can't commit to full-time, on-site presence in NYC
- You're primarily experienced in brand awareness or top-funnel metrics; you want metrics tied to revenue
- You lack hands-on experience managing Reddit and X advertising at scale
Interview Process
Screening call
Discuss your experience with Reddit and X; walk through a past campaign you optimized and the results
Performance case study
Present a 15-20 min overview of a paid campaign: setup, targeting, creative, optimization, and results
Manager conversation
Deep dive on team dynamics, strategy priorities, and how you'd approach the first 90 days
Executive alignment
Brief conversation with leadership on vision and fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.