The Challenge
Robinhood is scaling aggressive customer acquisition across Europe and the UK—two of fintech's most competitive markets. You'll own the entire performance marketing playbook, from strategy through measurement, reporting into leadership on revenue impact.
Your Mission
Audit and baseline current acquisition channels across Europe/UK; identify top 3 revenue drivers by market
Build consolidated measurement framework across all paid channels with unified attribution model
Establish monthly performance dashboard reporting CAC, ROAS, and cohort LTV by geography and channel
Create 90-day performance marketing roadmap with budget allocation and channel expansion plan
Reduce CAC by 15-20% through channel optimization and creative testing while maintaining volume
Scale top-performing channels by 40%+ with proven unit economics
Launch integrated campaigns across minimum 3 new channels/tactics with clear ROI targets
Build and coach high-performing performance marketing team; hire 1-2 specialists as needed
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track and optimize the cost to acquire a paying customer by channel and geography.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent on paid acquisition across all channels.
Cohort Lifetime Value (LTV)
Monitor 6, 12, and 24-month retention and spending by acquisition cohort.
Monthly Recurring Revenue (MRR) from new cohorts
Directly tie performance marketing efforts to revenue growth and impact.
Tools & Stack
Your Team
Your Manager
VP of Marketing or CMO
Current Team
Likely 1-2 junior performance marketers; potential existing channel managers
New role building out European performance marketing function
The Package
Salary
$140K-$180K base
Variable
15-20% bonus (estimated)
Equity
0.05-0.15% (estimated)
Remote
On-site in New York, 3+ days/week. Hybrid negotiable.
Benefits & Perks
Company Intelligence
Robinhood is a fintech platform democratizing investing and trading for millions globally. Known for disrupting traditional finance with zero-commission trading and fractional shares. Scaling aggressively into international markets with particular focus on Europe and UK.
Founded
2013
Team Size
1000+
Funding
Series G+ (public via SPAC)
Customers
Millions of active retail investors
Culture
Fast-paced, data-driven, mission-focused fintech culture
Is This Role For You?
- You've driven 7+ years of performance marketing growth, ideally in fintech or consumer financial services
- You're obsessed with measurement—attribution models, incrementality testing, and cohort analysis feel like home
- You thrive managing multi-million dollar budgets and complex, cross-channel campaigns at scale
- You're comfortable with ambiguity; you'll build systems, processes, and teams from the ground up
- You're looking for remote work—this requires 3+ days/week in NYC office
- Brand marketing or demand gen is your sweet spot; you need hands-on paid acquisition experience
- You prefer stability over iteration; this role requires constant experimentation and rapid pivots
Interview Process
Initial Screen
30 min call with recruiter on background, fintech experience, Europe/UK market knowledge
Performance Case Study
60 min interview: walk through a past acquisition campaign—channels, metrics, learnings, ROI
Strategy Deep Dive
60 min with hiring manager: discuss how you'd approach Robinhood's Europe/UK acquisition strategy
Cross-functional Panel
45 min with Product and Data leadership—gauge collaboration and analytical rigor
Leadership Round
30 min with CMO or VP Marketing; leadership style, vision for scaling
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.