The Challenge
Wakeo is the AI-powered platform making intercontinental logistics visible in real-time for global shippers (Uniqlo, Michelin, Air Liquide). You'll build their inbound engine from scratch—owning the full funnel, content strategy, and lead generation for a €30M-backed, hypergrowth logistics SaaS.
Your Mission
Audit current digital funnel, identify top 3 conversion friction points, and implement quick wins in HubSpot workflows and landing page UX
Launch LinkedIn content calendar (2x/week) with 5 pillar topics in supply chain/AI; target 20% engagement lift within 12 weeks
Build 3 core gated assets (whitepaper, ROI calculator, case study) and establish baseline lead quality scoring with Sales team
Define Wakeo's ICP and messaging framework with Sales/Product; validate via 5+ customer interviews
Scale qualified MQL volume by 40% through optimized email nurture sequences, retargeting, and SEO content pillars
Grow LinkedIn audience to 5K+ followers and establish thought leadership with 2 webinars + 4 case studies published
Achieve 25%+ MQL-to-SQL conversion rate; demonstrate clear ROI on content and campaign spend to leadership
Own full website refresh with semantic SEO architecture; publish 12+ long-form content pieces targeting high-intent keywords
KPIs You'll Own
MQL Volume & Quality
Monthly qualified leads generated and % converting to SQL within 30 days; tie to revenue influence.
Content Engagement Rate
LinkedIn post engagement %, email open/click rates, gated content download conversion; benchmarked vs. industry.
Funnel Conversion Rate
Visitor → MQL → SQL → Win rate across digital journey; identify bottlenecks monthly.
Cost Per Lead (CPL)
Blended cost across all inbound channels (organic, paid, email); optimize for lowest CAC.
Brand Awareness & Reach
Domain authority, organic traffic growth, LinkedIn impressions, share of voice in supply chain AI category.
Tools & Stack
Your Team
Your Manager
Marketing Director
Current Team
Marketing Director, you, and cross-functional Sales/Product leadership
New growth role to scale inbound function
The Package
Salary
€45K-€65K base
Equity
Likely in place for €30M-funded startup; negotiate with offer
Remote
Hybrid • Paris, France (likely 2-3 days/week on-site)
Benefits & Perks
Company Intelligence
Wakeo is an AI-powered SaaS platform delivering real-time visibility on intercontinental transportation for shippers and logistics providers. Backed by €30M from top-tier investors (Statkraft Ventures, Promus Ventures, 360 Capital, Techstars), they serve global leaders like Uniqlo, Michelin, Corteva, Air Liquide across 180+ countries.
Funding
€30M (Series A/B)
Customers
Uniqlo, Michelin, Corteva, Air Liquide, Rhenus, Hartrodt + 180+ country footprint
Culture
Fast-paced, international, mission-driven around resilient supply chains; technical founders with AI/logistics expertise
Is This Role For You?
- You've built inbound funnels end-to-end in B2B SaaS and can measure your impact on pipeline
- You're fluent in both English and French; comfortable with international audiences and cross-border comms
- You're a hands-on HubSpot power user—building workflows, forms, automations—not delegating every tactical task
- You can translate technical supply chain / logistics complexity into punchy, executive-level narratives
- You're energized by early-stage/hypergrowth environments where you wear multiple hats and own outcomes
- You're a pure strategist who doesn't want to get hands-on with tools (HubSpot, LinkedIn, email templates)
- You lack B2B SaaS marketing experience; B2C or pure brand marketing background without lead generation proof
- You can't write compelling copy or struggle to explain technical concepts in simple, human terms
- You need a fully remote role; this is hybrid Paris-based with expectation of 2-3 days/week in office
Interview Process
Screening call
30 min with recruiter or Marketing Director; portfolio review, funnel/HubSpot examples, fluency in English/French
Case study
Async task: audit a sample landing page/email sequence, propose 3 improvements with rationale (1-2 hours)
Leadership interview
90 min with Marketing Director + CRO/Product lead; discuss funnel strategy, ICP alignment, GTM vision
Final round
Meet CEO or COO; culture fit, mission alignment, growth mindset, questions about startup journey
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.