The Challenge
Vocca is a fast-growing AI healthtech startup (3,500+ providers, €5.5M seed) targeting €10M ARR by end of 2026. You'll be the first marketing leader building the entire GTM function from scratch—positioning, demand generation, brand, and team—for a category-defining AI voice agent platform.
Your Mission
Define and validate ICP, positioning, and messaging across 2-3 key segments (radiology, dental, general practice)
Audit current marketing efforts, identify quick wins, and establish baseline metrics (MQLs, CAC, pipeline value)
Launch redesigned website with updated positioning and publish 3-5 foundational case studies or thought leadership pieces
Build marketing playbook for demand generation and recruit first hire (designer or content manager)
Execute multi-channel demand gen engine (SEO content roadmap, paid channel strategy, events calendar) generating 50+ qualified MQLs/month
Establish repeatable GTM model demonstrating clear revenue impact (pipeline generated, CAC, conversion rates)
Complete website redesign launch and content hub with 15+ assets (case studies, webinars, guides)
Scale marketing team to 2-3 people and hand off operational execution for 80% of campaigns
KPIs You'll Own
Pipeline Generated (€)
Monthly qualified pipeline value attributed to marketing, tracked against €10M ARR goal.
MQLs and Conversion Rate
Marketing qualified leads generated month-over-month and conversion rate to sales qualified opportunities.
Customer Acquisition Cost (CAC)
Total marketing spend divided by new customers acquired, benchmarked against LTV.
Organic Traffic & SEO Performance
Monthly website visitors, keyword rankings for core health-tech terms, and organic conversion rate.
Brand Awareness Metrics
Website traffic, social engagement, content downloads, and event attendance growth YoY.
Tools & Stack
Your Team
Your Manager
Co-founders
Current Team
Fragmented marketing efforts; no dedicated team yet
First marketing leader; will build team of 2-3 (designer, content manager, event manager)
The Package
Salary
€65K-€85K base
Equity
Likely stock options (typical for founding role, not specified)
Remote
Hybrid | Based in Paris, France
Benefits & Perks
Company Intelligence
Vocca is an AI healthtech SaaS company that deploys intelligent voice agents to handle patient calls, scheduling, and staff workflows. Already trusted by 3,500+ healthcare providers, the company is backed by €5.5M in seed funding and targeting €10M ARR by end of 2026.
Team Size
25
Funding
€5.5M seed
Customers
3,500+ healthcare providers
Is This Role For You?
- You've owned GTM strategy and demand generation for a B2B SaaS company with measurable revenue impact (5+ years experience)
- You understand how to position and sell to enterprise healthcare (or can quickly learn the vertical)
- You can build a multi-channel acquisition engine (SEO, paid, content, events) and optimize for pipeline, not just vanity metrics
- You're excited about founding-stage challenges: building the marketing function, recruiting talent, and operating with limited resources but high leverage
- You need a fully built team and established marketing infrastructure—this role is hands-on, building from scratch
- You're unfamiliar with B2B SaaS GTM or healthcare; the learning curve will be steep for this stage
- You focus on brand awareness and content for content's sake rather than revenue-driven demand generation
- You're risk-averse or uncomfortable with ambiguity; founding-stage means pivoting strategy based on data as the business scales
Interview Process
Initial call
Founders discuss Vocca's mission, your marketing background, and GTM experience
GTM strategy deep dive
Whiteboard session: design GTM strategy for Vocca, define ICP, and discuss demand gen levers
Case study discussion
Walk through a past GTM initiative you led: approach, metrics, learnings, revenue impact
Founder roundtable
Meet co-founders and sales leader; discuss company vision, culture fit, and execution philosophy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.