B2B Marketing Manager I, Automation & Operations

About The Role

We're looking for a B2B Marketing Operations Manager to support B2B Uber AI Solutions. In this role, you'll be responsible for building and managing a scalable marketing automation system to enable campaign performance tracking, define processes to optimize the user experience, and develop tools and resources to support stakeholder usage of our marketing automation systems.

This role sits at the intersection of Marketing, data and analytics and business operations and reports to the head of B2B Marketing Strategy & Operations. Working closely with a cross-functional team of demand gen marketers, product marketers and sales operations teams, you'll be responsible for connecting leads to channels and spend, and helping teams optimize local programs. This role will also own the Martech roadmap for these lines of business. To be successful in this role you will need to be a self-starter with a solution-oriented mindset.

What You'll Do

• Manage our marketing automation vendor to ensure campaigns are launched accurately and on time.
• Implement marketing automation tool and Martech roadmap.
• Assist cross functional marketing teams in building and managing industry marketing programs and campaigns.
• Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in Salesforce.com.
• Participate in end-to-end management of operations for lead lifecycle campaigns including target identification, building, testing, and post-campaign reporting.
• Monitor and consistently improve lead source tracking, lead scoring and lead flow.
• Collaborate with demand gen marketers to develop scalable program templates/frameworks and implement within Marketo.
• Provide ad hoc reporting and analysis through B2B systems including Salesforce and Marketo.

Basic Qualifications

• 4+ years of marketing operations and/or marketing campaigns experience.
• Advanced Salesforce.com and Marketo (or equivalent) proficiency.
• Strong Excel skills including vlookups and pivot tables
• Solid experience designing and building automated marketing campaigns, including nurture and other outbound programs.
• Experience developing business requirements documents (BRDs) and process flow diagrams (i.e. LucidChart).
• Ability to create training materials and tools to support knowledge sharing and internal education/training efforts.
• Ability to think systematically and ask the questions that nobody else has.
• Solid business sense balanced with technical aptitude.
• Strong communication and presentation skills.
• Comfortable working in a diverse, lean and fast moving high-performance environment

Preferred Qualifications

• Marketo certification
• Experience working in B2B marketing organization

For New York, NY-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits., For New York, NY-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$132,000 per year - USD$147,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.