The Challenge
AP is building a high-potential consumer donations business and needs someone to scale recurring revenue from a growing audience base. You'll own the entire growth funnel—from acquisition through retention—turning journalism engagement into durable financial support.
Your Mission
Map current donor lifecycle, identify top 3 conversion bottlenecks, and establish baseline cohort metrics (CAC, LTV, repeat donation rate)
Launch 2-3 high-impact acquisition or retention experiments across on-site and owned channels with clear success criteria
Align growth roadmap with product and editorial teams; define Q2-Q3 initiatives tied to revenue targets
Audit existing donor tools, systems, and data infrastructure; recommend stack improvements for faster iteration
Grow recurring donation revenue by 25-40% through optimized funnel and lifecycle campaigns
Achieve 15%+ improvement in donor retention rate (return frequency or repeat gift rate) vs. baseline
Build and scale 1-2 repeatable acquisition channels (paid media, owned, product-led) with unit economics meeting or exceeding targets
Establish growth operating cadence: weekly experiment reporting, monthly cohort analysis, quarterly strategy reviews
KPIs You'll Own
Recurring Donation Revenue
Total monthly/annual recurring revenue from donor base; primary P&L driver.
Customer Acquisition Cost (CAC)
Cost to acquire a new donor; tracked by channel and cohort.
Lifetime Value (LTV)
Expected lifetime revenue per donor; used to inform CAC spend caps and payback targets.
Donor Retention / Return Rate
% of donors who make repeat gifts within 12 months; key retention health metric.
Conversion Rate (Funnel)
% of engaged users who convert to first donation; tracked across acquisition, reg, and paywall experiences.
Average Gift Size / ARPU
Average revenue per user; monitored to balance volume growth with revenue quality.
Tools & Stack
Your Team
Your Manager
VP of Reader Revenue or Chief Product Officer (likely, not specified)
Current Team
Product, engineering, editorial, audience teams; lifecycle/retention specialists implied
New role or expansion of existing revenue function
The Package
Salary
$180K-$220K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
The Associated Press is the world's oldest and most trusted news cooperative, founded in 1846. It reaches more than half the global population daily across all formats. AP is diversifying revenue beyond traditional licensing to build a scalable consumer-facing donations business.
Founded
1846
Culture
Fact-focused, mission-driven, collaborative across newsroom and business teams
Is This Role For You?
- You've scaled reader revenue, subscriptions, or donations at a media org or mission-driven company and own end-to-end funnel metrics
- You blend data-driven rigor with creative marketing; you run experiments constantly and scale what works
- You thrive partnering across product, editorial, and ops teams; you can translate newsroom priorities into growth plays
- You're energized by the mission (independent journalism) and see recurring donations as the sustainable revenue model for media
- You need 100% remote work; this is on-site in NYC
- You lack direct P&L ownership or revenue accountability in a B2C, consumer-facing business
- You're not comfortable with ambiguity in a relatively new business line; you need clear playbooks and mature systems
Interview Process
Initial screening
Phone call with recruiter; review background in reader revenue and media/nonprofit sectors
Manager conversation
Deeper dive on growth strategy, experimentation approach, and alignment with AP's mission
Case study / take-home
Real or hypothetical donor funnel challenge; walk through your analysis and recommendations
Cross-functional panel
Conversations with product, editorial, and ops leaders; test collaboration and systems thinking
Final approval
Executive or C-suite sign-off
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.