The Challenge
Stairling is a fast-growing mobility marketplace that onboarded 1,000+ drivers in its first year. You'll own the entire growth engine for driver acquisition, building a scalable marketing function from the ground up while leading a small team in a high-energy startup environment.
Your Mission
Audit and optimize current driver acquisition funnel across paid (Meta, Google, TikTok) and organic channels, targeting 15-20% CAC reduction
Launch 3-4 test campaigns across new channels (referral mechanics, partnerships, content) and measure conversion lift
Establish weekly performance dashboards tracking CAC, LTV, conversion rates, and funnel metrics by acquisition source
Onboard and align your 2-person team on growth strategy, define OKRs, and set up weekly execution cadence
Scale driver acquisition volume by 40-60% while maintaining or improving CAC through channel optimization and organic growth loops
Build and launch referral and ambassador programs generating 20%+ of new driver signups
Develop content strategy and SEO roadmap reducing reliance on paid spend, targeting 10-15% organic contribution to funnel
Hire and onboard 1-2 additional team members; document processes and create repeatable playbooks for acquisition channels
KPIs You'll Own
Driver CAC (Cost to Acquire)
Track blended CAC across all channels; goal is 15-20% reduction within 3 months through optimization.
Funnel Conversion Rate (Signup → Activation)
Measure drop-off at each stage and test improvements in nurturing and onboarding messaging.
Channel Attribution & Mix
Monitor contribution by source (Meta, Google, organic, referral, partnerships) to optimize budget allocation.
Driver Lifetime Value (LTV)
Assess cohort quality and retention; ensure acquisition quality isn't sacrificed for volume.
Organic Growth Rate
Target steady increase in unpaid acquisition (referral, content, brand) as % of total new drivers.
Tools & Stack
Your Team
Your Manager
Likely CEO or Head of Product (not specified; clarify in interview)
Current Team
2 direct reports at start; small, lean marketing function
You're the first Head of Growth; backfill as you scale
The Package
Salary
€55K-€75K base
Equity
Likely equity package; confirm with recruiter
Remote
On-site, Paris — no remote flexibility mentioned
Benefits & Perks
Company Intelligence
Stairling is a mobility marketplace connecting drivers (VTC) to passengers in France. Founded recently, it has grown to 1,000+ active drivers and a team of 50 in under a year. The company operates in the competitive European rideshare space, competing with larger players.
Team Size
50
Customers
1,000+ active drivers on platform
Culture
Early-stage, high-velocity, entrepreneurial; rapid iteration and ambition are core values
Is This Role For You?
- You've spent 3+ years in growth/performance marketing for B2C digital, marketplace, or mobility platforms
- You're data-obsessed: you think in funnels, CAC, LTV, and test-and-learn frameworks
- You're hands-on and can execute—you own campaigns from strategy through daily optimization
- You thrive in startup chaos where priorities shift weekly and you wear multiple hats
- You want to lead a team and scale a marketing function from scratch, not just manage tactics
- You need remote flexibility or work-from-home days; this is on-site, Paris, every day
- You're a brand-first marketer who struggles with attribution and performance metrics
- You want a stable role with predictable processes; early-stage means constant pivots and ambiguity
- You need a large team or agency support day-one; you'll be hands-on and scrappy initially
Interview Process
Initial Screening
Recruiter call on background, growth experience, and cultural fit (15-20 min)
Growth Case Study
Discuss a past acquisition campaign: channels, metrics, optimization, and results (30-45 min)
CEO/Co-founder Round
Deep dive on strategy, team leadership, and vision alignment for Stairling's growth (45-60 min)
Final Offer & Terms
Salary, equity, start date, and role expectations finalized
Interested in this role?
Apply now and hear back within days, not weeks.
Get jobs like this in your inbox
Weekly digest. Unsubscribe anytime.
Vagas similares
Founding GTM (Go-to-Market)
Fimo • Europe (Remote)
HAVAS LIFE PARIS - STAGE - ASSISTANT.E CHIEF GROWTH OFFICER
Havas France • Puteaux, FR
ALTERNANCE - Chargé(e) de Marketing Produit & Digital Junior - F/H
Thales • 92230 Gennevilliers
Growth Manager – Stage ou Alternance
Annette • Paris (75)
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.