The Challenge
Omie is one of Brazil's fastest-growing tech companies building prosperity for entrepreneurs. You'll own organic growth end-to-end—restructuring CRM strategy, scaling SEO, and pioneering GEO (AI optimization) as core acquisition engines for SMB customers.
Your Mission
Audit and document current CRM infrastructure, identify segmentation gaps, and design end-to-end customer lifecycle mapping across acquisition→activation→retention
Conduct technical SEO audit (indexation, crawl efficiency, Core Web Vitals) and prioritize top 20 quick wins to improve organic rankings for target SMB keywords
Establish baseline GEO/AEO strategy: map 50+ opportunities where Omie content should appear in AI Overviews and LLM responses, develop optimization framework
Build cross-functional rhythm with Product, Content, and Tech teams; establish weekly growth metrics dashboard (CRM open rates, CTR, conversion by funnel stage, organic traffic, rankings)
Deploy 3+ CRM automation workflows (onboarding, activation, upsell, churn prevention) with measurable lift in conversion rates and engagement metrics
Increase organic qualified traffic by 40%+ through topic cluster execution, technical SEO improvements, and internal linking strategy
Launch and iterate GEO content framework; secure 5+ placements in AI Overviews for high-intent SMB keywords; establish monitoring for model updates
Execute 8+ growth experiments (PLG focus) across onboarding, feature adoption, and pricing pages; document learnings and scale winners
KPIs You'll Own
Organic Qualified Traffic & Conversion Rate
Measure organic sessions that hit core landing pages and conversion-to-trial/signup by source (SEO, GEO, organic branded).
CRM Engagement & Conversion by Segment
Track email open rates, click-through rates, and conversion-to-activation/expansion by customer lifecycle stage and segment.
Customer Retention & Expansion
Monitor churn rate, net retention, and upsell revenue from CRM-driven campaigns; measure impact of onboarding/engagement workflows.
SEO Health & SERP Visibility
Track rankings for 100+ target keywords, organic visibility score (Ahrefs/SEMrush), indexation rate, and Core Web Vitals.
GEO Placement & Click-Through Rate
Monitor Omie mentions in AI Overviews, impressions in LLM responses, and traffic attribution from generative channels.
Experiment Velocity & Learnings
Run 2+ growth experiments per month across CRM, onboarding, and PLG; track win rate and cumulative lift to monthly activation/retention.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP Growth or Head of Growth)
Current Team
Growth team with Content, Product, and Technology partners; working with external SEO agency
New role to lead organic growth channels
The Package
Salary
R$90K-R$130K/year base
Remote
On-site in São Paulo, Brazil (Full-time)
Benefits & Perks
Company Intelligence
Omie is one of Brazil's fastest-growing tech companies with a mission to bring prosperity to the entrepreneurial ecosystem. They serve SMBs with business software and operate in the SaaS/B2B space at scale.
Customers
SMEs (small and medium enterprises) across Brazil
Culture
Growth mindset, adaptability, collaboration, innovation-driven, continuous learning
Is This Role For You?
- You've shipped CRM strategy at a B2B SaaS company and driven measurable lift in retention/expansion metrics
- You geek out on SEO—topic clusters, technical audits, GA4 analysis—and have scaled organic traffic 30%+ at a mid-size site
- You're curious about GEO/AEO and generative AI's impact on organic channels; you want to pioneer this at Omie
- You thrive running cross-functional growth experiments and translating data into clear action plans for multiple stakeholders
- You're looking for remote work; this is fully on-site in São Paulo
- You prefer execution-only roles; this demands strategic ownership and organizational leadership
- You have no hands-on CRM or SEO experience; this role requires deep technical chops, not just high-level strategy
Interview Process
Screening Call
Align on growth background, CRM/SEO/GEO experience, and motivation for Omie's mission.
Growth Strategy Case Study
Present your approach to auditing and restructuring CRM or SEO strategy for a mid-market SaaS company.
Cross-functional Collaboration Round
Meet with Product, Content, and/or Tech leads to assess ability to work transversally and drive alignment.
Leadership/Execution Round
Final interview with VP/Head of Growth; discuss growth vision for Omie, team structure, and first 90-day roadmap.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.