The Challenge
Naboo is scaling internationally and needs a growth architect to own the entire acquisition engine. This is the business-critical seat where you'll define strategy, execute across multiple markets, and deliver predictable revenue growth—not a hands-off reporting role.
Your Mission
Audit and optimize current Google Ads account structure across all active markets; establish baseline ROAS and CPA metrics
Document and systematize the existing acquisition playbook; identify process gaps and build repeatable workflows in HubSpot
Deliver first month-on-month MQL growth targets while maintaining or improving ROAS thresholds
Map and stress-test the multi-market SEA budget allocation; present optimization recommendations to leadership
Scale paid acquisition revenue by 40%+ while maintaining target ROAS and CPA across all key markets
Launch and validate 2-3 new acquisition channels (B2B social, partnerships, or affiliates) with profitability gates and documented playbooks
Build and lead a lean growth team (if not already in place); establish weekly cadence with Sales and Product
Establish predictable MQL pipeline forecasting model; deliver 90%+ accuracy on monthly projections
KPIs You'll Own
ROAS (Return on Ad Spend)
Your primary north star across all paid channels; maintain or exceed target thresholds by market.
CPA (Cost Per Acquisition)
Keep customer acquisition cost within defined limits; track by channel, market, and campaign.
Monthly MQL Volume
Deliver predictable, growing qualified leads from paid channels; forecast and track by source.
Marketing-Sourced Revenue
You own end-to-end attribution from paid channel through conversion; this is your accountability metric.
Channel Diversification %
Percentage of MQLs from non-SEA channels; track progress toward reducing single-channel risk.
Tools & Stack
Your Team
Your Manager
Likely CEO or Chief Revenue Officer (not specified)
Current Team
Team composition not detailed; implied lean structure
New role or expansion; growth function being scaled
The Package
Salary
€65K-€85K base
Remote
On-site, Paris (10th arrondissement)
Benefits & Perks
Company Intelligence
Naboo is a rapidly growing B2B SaaS platform in HR and event management, currently scaling internationally. With 180 employees, the company is moving fast and needs someone to architect the global growth engine. They operate with autonomy, speed, and accountability as core values.
Team Size
180
Culture
Autonomy by default. Results over activity. Speed is a feature. Cross-functional by design.
Is This Role For You?
- You've scaled acquisition from zero in a B2B SaaS or hyper-growth environment and can talk Google Ads bidding strategy in your sleep
- You're fluent in both English and French (C1/C2) and comfortable operating daily across both languages
- You think in systems: you build repeatable playbooks, document processes, and scale through infrastructure—not heroics
- You thrive with autonomy and accountability; you set your own strategy, execute it, and own the results without micromanagement
- You ship fast, measure obsessively, and iterate relentlessly; you're comfortable with ambiguity but driven by metrics
- You don't have hands-on Google Ads expertise or haven't managed substantial paid budgets yourself; this is a do-it role, not delegate-it
- You can't commit to on-site work in Paris or lack fluency in French; this is non-negotiable for daily stakeholder engagement
- You prefer a steady-state optimization role over building and scaling; Naboo is in growth mode and needs a builder, not a maintainer
Interview Process
Initial Screen
Recruiter or hiring manager conversation; confirm French fluency, growth background, and availability
Case Study / Strategy Deep-Dive
Walk through a past acquisition challenge; how you diagnosed it, tested solutions, and measured results
Technical Interview
Google Ads and HubSpot deep-dive; expect questions on account structure, bidding strategies, and integration architecture
Stakeholder Round
Meet with CEO/CRO and Product/Sales leads; discuss cross-functional collaboration and how you'll integrate
Offer & Close
Final negotiation and onboarding timeline; they want you to start soon
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.