The Challenge
My Job Glasses is hitting an acceleration phase after 10 years of solid growth. They need a B2B Marketing Manager to own multi-target acquisition strategy across enterprises, schools, and public sector—blending strategic thinking with fast execution.
Your Mission
Map and audit all current B2B acquisition channels (paid, organic, outbound) and identify top 3 quick wins for Q1 optimization
Establish baseline metrics dashboard in Pipedrive tracking CAC, conversion rates, and pipeline velocity by segment
Launch first integrated campaign targeting 2 priority B2B segments (enterprise + education) with aligned messaging and landing pages
Build marketing automation workflows for lead nurturing across LinkedIn, email, and webinar funnels
Deliver 40%+ improvement in qualified lead volume vs. baseline across B2B segments
Establish predictable B2B acquisition playbook with repeatable campaign framework for sales handoff
Achieve 60%+ Pipedrive adoption across sales and marketing teams with clean data hygiene
Reduce CAC by 25% through channel optimization and nurture efficiency gains
KPIs You'll Own
Qualified Lead Volume
Monthly qualified B2B leads generated by segment (enterprise, education, public sector, reconversion).
Cost Per Acquisition (CAC)
Total marketing spend divided by new customers acquired, tracked by channel.
Pipeline Velocity
Average days from lead to qualified opportunity and win rate by segment.
Campaign ROI
Revenue generated divided by campaign spend, tracked across paid channels and nurture programs.
Email Engagement Rate
Open and click-through rates on nurture sequences and campaign emails.
Tools & Stack
Your Team
Your Manager
Hanna, Head of Marketing
Current Team
Sales team, Content team, Product team
New role for B2B acceleration phase
The Package
Salary
€40K-€50K base
Remote
Hybrid (Paris-based)
Benefits & Perks
Company Intelligence
My Job Glasses is a 10-year-old EdTech company focused on professional reconversion and skills development. They're now scaling their B2B reach across enterprises, schools, public sector, and reskilling programs. 38-person team moving into a new growth phase.
Team Size
38
Culture
Values clarity, autonomy, co-construction, and mission alignment around education and career transformation.
Is This Role For You?
- You've run 3-4+ years of B2B lead generation campaigns end-to-end with measurable results
- You're comfortable juggling multi-channel campaigns (paid, email, content, events) and actually understand channel attribution
- You thrive in early-stage/scaling environments where you wear multiple hats and drive clarity in ambiguity
- You genuinely care about EdTech and reskilling—mission matters to you, not just the paycheck
- You need hand-holding; you expect someone else to set your roadmap weekly
- You're only comfortable with one channel (e.g., just PPC, just content); B2B marketing here is omnichannel
- You're not willing to get your hands dirty with CRM data, campaign setup, and analytics—this is execution + strategy
Interview Process
Initial Call
Screening with HR/Hanna on background, motivation, and portfolio of past campaigns
Case Study / Take-Home
Likely B2B acquisition strategy case: design a campaign for one of their target segments
Deep Dive Interview
Hanna dives into your approach: how you think about strategy, channel mix, metrics, and cross-team collaboration
Team Meeting
Brief chat with Sales and/or Content to assess how you'll work together
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.