The Challenge
WIZBII is expanding its financial empowerment platform into Germany. You'll own go-to-market for a new market, adapting product positioning and building brand presence from scratch against established fintech competitors.
Your Mission
Complete localized messaging framework and content guidelines for German market (tone, positioning, key selling points)
Launch and stabilize German social channels with 500+ engaged followers and establish posting cadence
Conduct competitive analysis on German fintech/financial aid landscape and identify top 10 partnership + influencer targets
Build and deploy first 3 months of SEO/SEM strategy with baseline keyword rankings and paid channel setup
Achieve 5K+ organic social followers on German channels with 3-5% engagement rate
Close 3-5 strategic partnerships or influencer collaborations generating measurable referral traffic
Rank top 3 positions for 8+ high-intent German keywords related to financial aid/affordability
Document and present market learnings; recommend product/positioning adjustments for phase 2
KPIs You'll Own
Organic Social Growth Rate
Weekly follower growth % on German WIZBII channels; target 5-10% MoM in first 6 months.
Cost Per Acquisition (CPA) - Paid Social
Cost to acquire one qualified user via German SEM/social ads; baseline and optimize against bench.
Organic Traffic Share
% of German website traffic from organic search; target 25%+ by month 6.
Content Engagement Rate
Likes, comments, shares as % of impressions on German social; benchmark against company standards.
Partnership Referral Volume
Qualified leads generated from influencer and strategic partnerships monthly.
Tools & Stack
Your Team
Your Manager
Operational Marketing Manager (implied)
Current Team
Growing marketing team; you're part of internationalization push
New role—first dedicated German market owner
The Package
Salary
€40K-€50K base
Remote
Hybrid: up to 3 days WFH/week. Office in Paris or Grenoble.
Benefits & Perks
Company Intelligence
WIZBII helps people improve purchasing power and access financial aid through a free simulator and guided administration support. Partnered with fintech players (Revolut, Trade Republic, bunq). Founded on values of humanity, positivity, humility, and determination.
Team Size
129
Culture
Mission-driven, tight-knit, inclusive. Strong emphasis on social impact and diversity.
Is This Role For You?
- Native German speaker fluent in French or English—you understand local nuance and can adapt messaging
- You've shipped SEO/SEM campaigns and social content that moved metrics (traffic, leads, engagement)
- You're comfortable wearing multiple hats: content creation, paid media strategy, partnership outreach, analytics
- You thrive in early-stage market entry where you own the narrative and can iterate quickly
- You're mission-driven and excited by fintech's role in financial inclusion
- You need German to be secondary—native fluency is non-negotiable for local market credibility
- You prefer deep specialization over breadth; this role demands social + SEO + SEM + content in one
- You expect a large support team; you'll likely be the solo German growth marketer initially
- Hybrid work doesn't appeal; this role requires in-office collaboration in Grenoble/Paris
Interview Process
Phone Pre-Screen
Recruiter validates German fluency, marketing background, and culture fit.
Operational Manager Interview
Dive into strategy: How would you approach the German market? Discuss SEO/SEM and content examples.
HR Interview
Values alignment, team dynamic, and logistics (location, start date).
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.