The Challenge
A major French digital bank is doubling down on growth—targeting 2x customer base in 5 years. You'll own the entire acquisition engine: multichannel strategy, €20M+ media budget, and a 10-person team executing real-time optimization across all conversion funnels.
Your Mission
Map current acquisition channels, identify top 3 performance levers (paid social, search, partnerships), and establish baseline CAC/ROI across funnel
Audit existing conversion funnels end-to-end; launch 5+ A/B tests on high-impact pages (landing pages, onboarding, account opening)
Build performance dashboard with live KPI tracking (CAC, LTV, conversion rate by channel) and weekly reporting cadence
Meet core team: align on Q1 acquisition targets, budget allocation, and define role of influencer marketing strategy
Deliver 15-20% improvement in blended CAC through multivariate testing and channel reallocation; demonstrate ROI lift by channel
Launch and scale 2-3 new acquisition channels (e.g., partnerships, offline activations) with clear unit economics
Build and onboard influencer strategy: partner selection, brief framework, performance tracking tied to customer acquisition
Grow team capability: hire 2-3 specialized roles (paid media lead, CRO specialist, or analyst); run monthly optimization sprints
KPIs You'll Own
Customer Acquisition Cost (CAC)
Target reduction by 15-20% YoY while maintaining quality; track by channel and campaign.
Conversion Rate (funnel top to account open)
Baseline current state, set target lift via A/B testing; monitor weekly by traffic source.
ROI by Channel
Media spend to revenue (or customer LTV proxy); reallocate budget to highest-performing levers monthly.
Cost Per Lead / Cost Per Activation
Track acquisition cost by stage; optimize for downstream conversion, not just top-of-funnel volume.
New Customer Volume
Align to 2x growth target over 5 years; break into monthly/quarterly milestones; track by segment.
Tools & Stack
Your Team
Your Manager
Director of Marketing
Current Team
Team of ~10 people across channels, conversion optimization, and analytics
Likely growth opportunity; backfill or expansion based on strategy
The Package
Salary
€85K-€120K base
Remote
On-site, Paris, France
Benefits & Perks
Company Intelligence
A major French digital bank with an ambitious 5-year growth target: doubling the customer base while maintaining premium positioning. Growth is a strategic priority backed by significant budget and headcount investment.
Team Size
8
Culture
Collaborative, cross-functional, data-driven; entrepreneurial mindset with hands-on execution expected.
Is This Role For You?
- You've managed €15M+ acquisition budgets and proven track record optimizing multicanal funnels (paid, organic, partnerships)
- You're a hands-on operator who loves diving into analytics and A/B testing but also thinks strategically about budget allocation
- You thrive building and coaching teams (8-12 people); you're comfortable hiring, developing talent, and scaling processes
- You've worked in fast-growth B2C digital (fintech, e-commerce, SaaS) and can move at pace without sacrificing rigor
- You're energized by KPI-driven accountability: CAC, ROI, conversion rate are your native language
- You need remote flexibility or hybrid work—this is on-site, Paris only
- You're uncomfortable with heavy media spend accountability or don't have proven CAC/ROI optimization chops
- You prefer strategic/visionary work over hands-on execution; this role is deeply operational
Interview Process
Screening Call
Recruiter validates experience: budget scale, team leadership, B2C digital background, and growth metrics you've moved.
Director of Marketing Interview
Discuss acquisition strategy, team dynamics, cross-functional collaboration, and how you'd approach the bank's growth targets.
Case Study / Strategy Presentation
Likely scenario-based: analyze mock acquisition funnel, propose optimization roadmap, present findings.
Team Debrief
Meet key stakeholders (Data, Product, UX) to assess collaboration fit and operational approach.
Interested in this role?
Apply now and hear back within days, not weeks.
Get jobs like this in your inbox
Weekly digest. Unsubscribe anytime.
Vagas similares
Founding GTM (Go-to-Market)
Fimo • Europe (Remote)
HAVAS LIFE PARIS - STAGE - ASSISTANT.E CHIEF GROWTH OFFICER
Havas France • Puteaux, FR
ALTERNANCE - Chargé(e) de Marketing Produit & Digital Junior - F/H
Thales • 92230 Gennevilliers
Growth Manager – Stage ou Alternance
Annette • Paris (75)
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.