Paid Media Growth Director

Accountabilities

• Lead comprehensive paid media growth strategies for high-growth technology companies, managing advertising investments exceeding $1 million per month across multiple clients.

• Develop and execute full-funnel media plans spanning paid search, social media, video, connected TV (CTV), programmatic advertising, and emerging platforms such as ChatGPT Ads.

• Drive channel expansion, investment strategies, budget allocation, forecasting, and scenario planning to maximize performance against business objectives.

• Design and oversee robust measurement frameworks, including tracking strategies, geographic holdout experiments, in-platform lift studies, and Marketing Mix Modeling (MMM) calibration.

• Evaluate incrementality and attribution to distinguish genuine business impact from platform-reported performance and optimize investment decisions accordingly.

• Lead creative strategy and experimentation roadmaps, transforming audience research, campaign insights, and testing results into compelling creative concepts and actionable briefs.

• Build and implement AI-first workflows to streamline account audits, budget pacing, performance reporting, creative development, and campaign optimization, applying human judgment when automated recommendations require adjustment.

• Analyze campaign performance and business metrics to identify growth opportunities, improve efficiency, and deliver actionable recommendations.

• Present strategic insights, campaign results, and performance updates to senior executives through weekly, monthly, and quarterly business reviews.

• Connect paid media performance with broader SEO and Answer Engine Optimization (AEO) initiatives to provide a holistic view of growth opportunities.

• Support recruitment and lead the development of a high-performing paid media team through coaching, mentoring, training, and the creation of scalable playbooks and best practices.

• Establish effective operating processes that improve team performance, strengthen accountability, and support the consistent delivery of successful paid media programs.

Requirements

• At least 7 years of experience in paid media, either within an agency or an in-house marketing environment, with a strong track record of delivering measurable growth.

• Demonstrated experience managing more than $1 million in monthly advertising spend across multiple clients, campaigns, and digital channels.

• Extensive hands-on expertise with Google Ads, Microsoft Ads, Meta Ads, TikTok, LinkedIn, YouTube, and programmatic advertising platforms such as DV360 or equivalent.

• Strong full-funnel media buying capabilities, including budget forecasting, campaign pacing, investment allocation, and performance optimization against business objectives.

• Proven experience designing and executing measurement strategies, including incrementality testing, lift studies, and interpreting Marketing Mix Modeling (MMM) results.

• Deep understanding of attribution models, KPI selection, marketing measurement, and business economics, with the ability to connect campaign performance to broader commercial outcomes.

• Demonstrated ability to lead creative strategy and structured testing programs, translating research and performance insights into effective advertising concepts.

• Strong adoption of AI technologies, with daily experience using large language models (LLMs) and practical experience building at least one AI-powered workflow for audits, reporting, optimization, or creative processes that delivers measurable time savings.

• Exceptional analytical and data interpretation skills, with proficiency in tools such as Looker and Google Sheets, and the ability to communicate complex findings through clear, compelling narratives.

• Proven leadership experience managing, developing, and mentoring paid media professionals, with the ability to build high-performing teams and scalable operating frameworks.

• Excellent communication and stakeholder management skills, including confidence presenting strategic recommendations and performance results to VP-level and C-suite marketing leaders.

• Strong strategic thinking, problem-solving abilities, and a results-oriented mindset, combined with the ability to operate autonomously in a fast-paced, distributed environment.

Benefits

• Competitive compensation aligned with experience, expertise, and market standards.

• Fully remote working arrangement, with the flexibility to work from anywhere within the supported regions.

• Flexible working environment focused on productivity, performance, and individual working preferences rather than office attendance.

• High degree of autonomy and ownership, empowering employees to make decisions, lead initiatives, and take responsibility for outcomes.

• Flexible paid time off (PTO), allowing employees to recharge and maintain a healthy work-life balance.

• Quality healthcare coverage to support employee well-being.

• Education and professional development opportunities to encourage continuous learning and career growth.

• A collaborative, globally distributed team environment spanning North America, Latin America, and Europe.

• Opportunity to work with high-growth technology businesses and manage significant, sophisticated paid media investments.

• An iterative, improvement-driven culture that encourages experimentation, innovation, and the development of effective working processes.

• Opportunity to build and lead a talented paid media team while shaping innovative, AI-powered growth strategies.

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