Field and Channel Marketing Manager

Accountabilities

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Own and manage the field and channel marketing strategy for Southeast Asia and India, partnering closely with regional sales leadership and global marketing teams.

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Plan and execute regional marketing events, including major trade shows, executive roundtables, lunch-and-learn sessions, and virtual events.

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Coordinate all aspects of event delivery, ensuring effective preparation, logistics, stakeholder engagement, and post-event follow-up.

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Collaborate with sales leaders to identify priority events, establish objectives, increase attendance, generate meetings, and improve post-event conversion.

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Develop and execute joint marketing programs with resellers and distribution partners in collaboration with channel sales teams.

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Drive partner-sourced pipeline growth and revenue through targeted campaigns and co-marketing initiatives.

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Monitor and analyze key performance indicators, including pipeline contribution, cost per meeting, cost per lead, and opportunity conversion.

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Track campaign return on investment (ROI) and use performance insights to optimize regional marketing activities and budget allocation.

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Work with global Alliances, Digital Marketing, Product Marketing, and Account-Based Marketing (ABM) teams to adapt campaigns and content to local market needs.

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Maintain alignment between sales, channel, and global marketing stakeholders to ensure coordinated execution and maximize campaign impact.

Requirements:

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3-5 years of experience in B2B field marketing and/or channel marketing, ideally within the SaaS or technology industry in a global organization.

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Hands-on experience managing events and partner marketing programs from planning through execution and follow-up.

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Experience coordinating event logistics, managing external vendors, and overseeing multiple marketing initiatives simultaneously.

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Proficiency with Salesforce, HubSpot, and integrated marketing tools.

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Ability to analyze marketing performance metrics, measure campaign effectiveness, and translate insights into actionable improvements.

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Strong understanding of B2B sales pipelines, marketing funnels, lead generation, and opportunity conversion.

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Excellent written and verbal communication skills in English, with the ability to build relationships and collaborate across teams and time zones.

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Strong organizational skills and attention to detail, with the ability to manage competing priorities across multiple countries.

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Comfort and fluency using modern AI tools, such as Claude and ChatGPT, in daily work to improve productivity, quality, and execution.

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Preferred: Experience in the cybersecurity industry.

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Willingness and ability to travel occasionally within India and Southeast Asia.

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Flexibility to work across multiple time zones.

Benefits:

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Opportunity to work in a dynamic, international technology environment.

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Exposure to regional marketing strategy and collaboration with global teams.

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Opportunity to build relationships with reseller and distribution partners across Southeast Asia and India.

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Hands-on involvement in strategic demand generation, events, and channel marketing initiatives.

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Opportunity to contribute to the growth of an innovative cybersecurity category.

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