Americas Field Marketing, Financial Services

Accountabilities

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Develop and lead the Americas field marketing strategy and execution plan, focusing on pipeline generation, customer acquisition, and revenue growth within the Financial Services segment.

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Own key marketing performance and revenue metrics, analyzing results and providing actionable insights to optimize campaigns and improve business outcomes.

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Collaborate with Sales, Demand Generation, Product Marketing, Customer Success, and Partnerships teams to design and deliver integrated marketing campaigns aligned with business priorities.

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Lead the regional events strategy, planning and executing third-party and company-hosted events across in-person, virtual, and hybrid formats.

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Design and implement mid-funnel and lower-funnel marketing programs that accelerate lead conversion, create sales opportunities, and increase revenue.

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Develop targeted engagement strategies to attract and build relationships with decision-makers and key contacts across financial services organizations.

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Represent regional marketing perspectives in global strategy discussions, contributing insights and recommendations to strengthen marketing initiatives worldwide.

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Leverage marketing technology platforms, analytics tools, and performance data to measure campaign effectiveness and continuously improve marketing operations.

Requirements

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At least 3 years of relevant B2B field marketing experience, ideally managing regional strategies across multiple customer segments and products.

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Demonstrated success developing and executing field marketing campaigns and events that generate qualified leads, drive customer acquisition, and increase sales pipeline.

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Strong expertise in designing and managing multi-channel marketing programs across the entire buyer journey, including targeted and scaled campaigns.

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Experience planning and delivering both digital and in-person events, with the ability to integrate event strategies into broader customer acquisition and conversion initiatives.

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Proven ability to build strong partnerships with Sales teams through joint planning, lead management, and strategic collaboration.

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Excellent analytical skills, with the ability to interpret marketing performance data, evaluate business results, and communicate insights to senior leadership.

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Strong communication, stakeholder management, collaboration, and project management skills.

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A proactive, results-oriented mindset, with the ability to manage competing priorities and adapt quickly in a fast-paced environment.

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Creativity, strategic thinking, and a strong interest in modern marketing practices and the Financial Services ecosystem.

Benefits

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Competitive annual base salary ranging from $143,400 to $215,200 USD, depending on experience, qualifications, and location.

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Potential eligibility for additional compensation, including company bonuses, sales commissions, or performance-based incentives, where applicable.

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Equity opportunities.

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401(k) retirement savings plan.

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Medical, dental, and vision insurance coverage.

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Wellness stipends to support employee well-being.

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Remote working opportunities for eligible employees based in the United States.

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Access to in-person team meetings, company events, offsites, and collaborative gatherings.

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Opportunities to work with cross-functional teams and contribute to regional and global marketing initiatives.

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A dynamic, collaborative environment that encourages professional development, diverse perspectives, and innovative thinking.

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