The Challenge
LCL (Groupe Crédit Agricole) is competing against neobanks and fintechs by rethinking banking for specific customer segments. You'll own the entire marketing and commercial strategy for a segment—from customer insights to multi-channel campaign execution—driving both acquisition and profitability in a 157K-person enterprise that's serious about innovation.
Your Mission
Map customer segment: analyze data, studies, and field feedback to identify unmet needs, pain points, and competitive gaps vs neobanks/fintechs
Build actionable segmentation and target prioritization with clear customer personas and value drivers
Define Q1-Q4 marketing and commercial objectives (acquisition targets, cross-sell rates, NPS benchmarks) aligned with product and sales teams
Launch first multi-channel campaign (digital, CRM, network) to test messaging and measure baseline conversion metrics
Deliver full segment strategy: differentiated value proposition, pricing model, and customer experience roadmap
Execute 3-4 major marketing campaigns with documented ROI, transformation rates, and customer satisfaction lifts
Co-develop 1-2 new product offerings or service bundles tailored to segment behavior and embedded in commercial plans
Establish weekly cross-functional cadence (Product, Data, Pricing, UX, Digital) and become trusted commercial advisor to regional network
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended CAC across channels (network, digital, CRM) and optimize spend allocation by channel.
Conversion Rate by Campaign
Monitor transformation rates from awareness to account opening/product uptake by segment and campaign type.
Customer Satisfaction (NPS)
Measure segment NPS quarterly and track improvement linked to marketing initiatives and experience changes.
Segment Profitability & ROI
Calculate segment contribution margin and marketing ROI to inform strategy adjustments and resource prioritization.
Product Cross-sell Rate
Track equipment rates (% of customers with 2+ products) and revenue per customer to gauge value proposition traction.
Tools & Stack
Your Team
Your Manager
Director of Customer Marketing & Offer Coordination (Direction du Marketing Client et Coordination des offres)
Current Team
Cross-functional collaboration: Product, Data, Pricing, UX, Digital, Communication, Distribution teams; regional sales network
New role or backfill to strengthen segment-focused marketing capability
The Package
Salary
€45K-€55K base
Variable
Likely 10-15% based on segment KPI delivery
Remote
On-site in Villejuif, France (no remote flexibility mentioned)
Benefits & Perks
Company Intelligence
LCL (Le Crédit Lyonnais) is a subsidiary of Groupe Crédit Agricole, one of Europe's largest banking groups. LCL serves retail, private, and entrepreneur segments and is actively innovating in digital banking, AI, and open banking to compete with neobanks and fintechs. The company prioritizes customer satisfaction and operational excellence at scale.
Team Size
157000
Customers
Retail customers, private banking clients, entrepreneurs across France
Culture
Innovation-driven, customer-centric, collaborative, data-informed decision-making
Is This Role For You?
- You thrive in structured, cross-functional environments and can align stakeholders (Product, Sales, Data, UX) around a shared strategy
- You're analytically strong: you dissect customer data, market trends, and competitive moves to build actionable insights and recommendations
- You're a project orchestrator who can design and execute multi-channel campaigns from brief to post-campaign analysis, managing timelines and resources
- You're driven by growth metrics (acquisition, ROI, NPS, profitability) and adjust tactics in real-time based on performance data
- You expect full remote work—this is on-site in Villejuif; there's no flexibility mentioned
- You want to move fast with minimal process or stakeholder alignment; large-bank operations require navigation and patience
- You're purely creative or strategic without execution rigor; this role demands hands-on project management and accountability for delivery
Interview Process
Initial Screening
HR screen on motivation, experience with segment marketing, and understanding of banking/fintech landscape
Case Study / Marketing Strategy
Present a segment strategy framework: customer analysis, value prop, multi-channel plan, and expected ROI
Cross-functional Panel
Meet with Product, Digital, Sales, and Marketing leadership to assess alignment capability and collaboration style
Final Interview + Offer
Senior stakeholder conversation (likely Director level) on vision for segment and strategic priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.