The Challenge
Google's Apps portfolio-Gmail, Maps, Chrome, Android-needs someone who can architect positioning, mobilize creative partners, and scale adoption globally. You'll own the entire product marketing lifecycle from strategy to execution, bridging product innovation with market impact.
Your Mission
Define and validate product positioning narrative for 2-3 key Apps products through stakeholder alignment and competitive analysis
Establish testing framework and run initial experiments to identify highest-leverage growth levers across channels
Brief creative agencies on brand narrative and approve first wave of campaign assets for Q1 launch
Map cross-functional dependencies (Sales, Product, Legal, Communications) and define decision-making cadence
Launch and optimize multi-channel GTM campaigns for at least 2 major Apps features, targeting measurable adoption KPIs
Scale testing playbook to 5+ validated experiments with clear learnings on user acquisition and feature adoption
Present 360-degree market strategy to executive stakeholders, demonstrating ROI on marketing investment
Build replicable campaign playbook that Product and Regional teams can execute independently
KPIs You'll Own
Feature Adoption Rate
% of active users who adopt new features within 30/60/90 days of launch
Campaign ROAS
Return on ad spend across paid channels, benchmarked against historical performance
User Acquisition Cost
Cost per new user acquired through marketing campaigns
Cross-Functional Velocity
Time from positioning approval to campaign launch (target: <6 weeks)
Experiment Learning Rate
Number of validated insights generated per month from testing framework
Tools & Stack
Your Team
Your Manager
Not specified; likely VP of Apps Marketing or Chief Marketing Officer
Current Team
Cross-functional pod including Product, Sales, Communications, Creative agencies
New role or backfill not specified
The Package
Salary
$117K-$167K base
Variable
Bonus eligible
Equity
Stock options included
Remote
On-site in New York, NY
Benefits & Perks
Company Intelligence
Google is the world's largest search engine and advertising platform, operating consumer products (Gmail, Maps, Chrome, Android) and enterprise solutions (Google Ads, Analytics) used by billions. The company combines cutting-edge technology with marketing expertise to shape how billions of people interact with information and services daily.
Customers
Billions of consumers and millions of businesses globally
Culture
Data-driven, user-centric, cross-functional collaboration; emphasis on letting technology speak for itself while prioritizing user needs
Is This Role For You?
- You've owned product launches or GTM campaigns from strategy to execution and can show the business impact (adoption %, ROAS)
- You thrive translating complex data/research into narratives that influence execs and mobilize creative teams
- You excel coordinating across Sales, Product, Legal, and Communications-and actually enjoy the complexity
- You're comfortable running experiments, iterating on messaging, and pivoting based on data
- You need a fully remote setup or significant flexibility-this is on-site in New York
- You prefer hands-on creative execution over strategic positioning and campaign oversight
- You struggle with ambiguity or need a hyper-defined role; this is broad product marketing ownership
Interview Process
Recruiter Screen
Background, experience managing cross-functional campaigns, why Google Apps marketing
Hiring Manager Round
Deep dive on GTM strategy, positioning case study, approach to testing and optimization
Cross-Functional Panel (2-3 rounds)
Interviews with Product, Creative, Analytics stakeholders; assess collaboration and stakeholder influence
Executive Stakeholder Round
Present a mock campaign strategy; evaluate how you articulate value to senior leadership
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.