Growth.Talent
France Télévisions Publicité logo

Assistant chef de produit marketing sponsoring Tv

France Télévisions PublicitéParis, France

Growth MarketingPlenoOn-siteFull time€28K - €35K
Share
B2B MarketingProduct MarketingOn-site Paris€28K-€35KMedia & TVFull-timeMid-level

The Challenge

France Télévisions Publicité is France's largest public broadcaster's ad arm—think massive audience reach across TV, digital, and streaming. You'll build sponsorship packages and marketing assets that move millions in ad spend, working directly with a Product Marketing lead in a structured team environment.

Your Mission

First 3 Months
1

Master France Télévisions' content portfolio and sponsorship offerings—become the go-to person on what's available across TV and digital for the team

2

Support 3-5 active sponsorship campaigns from brief to delivery—own the analytics, dashboards, and performance reports

3

Build 2-3 polished pitch decks and marketing modules (PowerPoint/Excel) showcasing audience data and ROI arguments for key content verticals

4

Conduct competitive analysis on 5+ media competitors—document their sponsorship strategies and market positioning

By 6 Months
1

Own the creation and quarterly updates of the 360° sponsorship offering deck—refresh data, integrate new shows, present to commercial team

2

Deliver post-campaign analysis on 8-10 sponsored initiatives with audience metrics, performance vs. estimates, and learnings documented

3

Build reusable marketing modules for 4 content verticals (Series, Entertainment, Info, Morning shows) ready for rapid deployment to clients

4

Establish a competitive intelligence dashboard tracking media market trends, pricing, and audience shifts—updated monthly

KPIs You'll Own

Sponsorship Package Conversion Rate

% of pitches presented that convert to signed deals within 90 days

Campaign Performance vs. Estimate Accuracy

How close your audience projections and ROI estimates are to actual delivered performance (target: ±10%)

Dashboard Update Velocity

Time from campaign end to final performance report delivery (target: 5 business days)

Competitive Intel Freshness

% of competitive analysis updated monthly with new pricing, offerings, or market moves

Tools & Stack

PowerPointExcelTableau or similar BI tool (implied for dashboards)Google Analytics or media analytics platformAudience measurement tools (Médiamétrie or similar French TV metrics)CRM or deal tracking systemSlack or internal communication tool

Your Team

Your Manager

Chef de Produit Marketing (Product Marketing Manager you assist)

Current Team

Marketing Total Vidéo team within Direction Marketing—multi-disciplinary product and commercial support function

Backfill or expansion—new mid-level support role

The Package

Salary

€28K-€35K base

Remote

On-site in Paris, France—full-time only

Benefits & Perks

Access to France Télévisions content and media industry insights
Structured mentorship from experienced Product Marketing lead
Exposure to major B2B advertising deals and sponsorship negotiations
Professional development in data analysis, marketing strategy, and broadcast media

Company Intelligence

France Télévisions Publicité is the advertising arm of France's public broadcaster, managing sponsorship and commercial partnerships across multiple TV channels and digital platforms. With 300+ employees, they're the nexus between premium French content and major advertisers seeking scale and brand alignment.

Team Size

300

Customers

Fortune 500 and mid-market brands seeking sponsorship in French media

Is This Role For You?

For You If
  • You live or want to work in Paris—this is on-site only, no negotiation
  • You're obsessed with media, TV, and how audiences consume content; you watch shows analytically
  • You're a data nerd who gets excited about audience metrics, impression counts, and campaign ROI calculations
  • You're comfortable in a fast-paced, deadline-driven environment supporting commercial teams and client pitches
  • You speak French fluently—this is a French-language environment working with French media and advertisers
Won't Work If
  • You need remote flexibility or hybrid work—France Télévisions is on-site only
  • You're uncomfortable with heavy Excel/PowerPoint work or don't have strong data literacy
  • You have zero knowledge of or interest in broadcast TV, advertising, or media markets—it's your baseline, not something to learn on the job

Interview Process

1

Initial Screen

HR phone call covering background, French fluency, media knowledge, and on-site availability

2

Case Study or Task

Build a simple sponsorship pitch or analyze audience data—shows your Excel/PowerPoint chops and analytical thinking

3

Product Marketing Manager Interview

Meet your future manager—discuss approach to campaign analysis, how you'd support a product team, and media market insights

4

Team Meeting

Meet broader Marketing Total Vidéo team, discuss cross-functional collaboration and culture fit

Interested in this role?

Apply now and hear back within days, not weeks.

Get jobs like this in your inbox

Weekly digest. Unsubscribe anytime.

About Growth Marketing Roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
Browse all Growth Marketingjobs →