MARKETING MANAGER

Automotive Dealership Marketing Manager

Key Responsibilities

• Manage and or assist with company events.
• Develop and execute marketing strategies to increase dealership sales, market share, profitability, and customer retention.
• Plan and manage advertising campaigns across digital, print, radio, television, direct mail, and other media.
• Develop and manage monthly and annual marketing budgets, tracking ROI and campaign performance.
• Collaborate with the dealer principal, General Sales Manager, and dealership teams to plan promotions and sales campaigns.
• Analyze local automotive market trends, competitor activity, customer demographics, and buying behavior to identify growth opportunities.
• Coordinate with advertising agencies, automotive manufacturers, and dealer associations on marketing initiatives and brand compliance.
• Monitor campaign effectiveness, prepare performance reports, and adjust strategies to achieve sales and profitability goals.

Communicate marketing programs and promotional initiatives to dealership staff and management. Key Qualifications Automotive dealership marketing experience strongly preferred. Knowledge of dealership operations, automotive retail advertising, manufacturer programs, and sales promotions. Experience managing marketing budgets, advertising campaigns, and performance metrics. Strong analytical, communication, organizational, and project management skills. Bachelor's degree in marketing, Business, or a related field preferred, or equivalent relevant experience. Bilingual