The Challenge
Crédit Mutuel is France's favorite bank brand for 14 years running, and they're digitally transforming. You'll own the full acquisition funnel—from paid search to social ads to organic rankings—while learning from a team that moves real customer acquisition needles for a 130-year-old cooperative.
Your Mission
Master the SEA/SMA/Display stack: set up and execute first paid campaigns across Google Ads and social platforms, tracking ROAS and CAC
Audit and document current organic search performance for key products; identify 5+ high-impact optimization opportunities
Build weekly reporting dashboards tracking acquisition KPIs across all channels; present findings to stakeholders
Shadow affiliate and comparator partnerships; understand how these channels drive qualified leads into the funnel
Lead end-to-end optimization on 2-3 underperforming paid campaigns; improve ROAS by 15%+ through bid strategy and creative testing
Develop and execute SEO content roadmap for 2-3 product pages; achieve first-page rankings for target keywords
Analyze competitor acquisition strategies (paid + organic); present strategic recommendations to leadership
Become go-to person for one channel (e.g., SMA or Affiliate); independently manage budgets, bids, and performance
KPIs You'll Own
Cost Per Acquisition (CPA)
Track acquisition cost by channel to optimize budget allocation and identify underperforming campaigns.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent on paid media; target at least 3:1 or better.
Organic Search Traffic & Rankings
Monitor keyword rankings, organic impressions, and clicks for core banking products.
Click-Through Rate (CTR) & Conversion Rate
Benchmark ad creatives and landing pages to identify winning messaging and design patterns.
Tools & Stack
Your Team
Your Manager
Digital Acquisition Lead (implied)
Current Team
Acquisition Digitale team within Direction Commerciale et Marketing
New hire (alternance/apprenticeship role, 24 months)
The Package
Salary
€18K-€22K gross annual (alternance standard rate, France 2026)
Remote
On-site, Paris, Île-de-France
Benefits & Perks
Company Intelligence
Crédit Mutuel Alliance Fédérale is France's largest cooperative bank (non-listed), preferred brand in banking for 14 years, and owns brands like CIC, Cofidis, and Euro Information. 75,000+ employees across banking, insurance, telecom, vehicle rental, real estate, IT, and logistics. Mission-driven: 15 concrete commitments to inclusive, sustainable, and solidarity-focused business.
Team Size
75000
Funding
Cooperative (non-listed)
Customers
Mass-market retail banking
Culture
Decentralized autonomy with real decision-making power, merit-based internal promotion, high responsibility, and emphasis on customer relationship quality over shareholder returns.
Is This Role For You?
- You're early-career (student or junior) and want hands-on paid + organic acquisition experience in a regulated, high-stakes environment
- You're fluent in French and comfortable in a formal corporate banking culture with structured processes
- You thrive on data: love building dashboards, testing hypotheses, and optimizing based on metrics
- You're curious about omnichannel strategy and want to see how acquisition feeds into the full customer journey
- You need full remote work or flexible location; this is 100% on-site in Paris
- You want rapid-fire startup chaos; Crédit Mutuel is structured, process-heavy, and moves on banking timelines
- You're looking for equity upside or a path to co-founder status; this is a corporate alternance program
Interview Process
Initial Screening
Phone/video with recruiter; confirm French fluency, interest in digital marketing, and fit with 24-month commitment
Technical Interview
Meet with Digital Acquisition Lead; discuss Google Ads/Analytics experience, portfolio of campaigns (if any), understanding of SEA/SMA/SEO
Case Study or Exercise
Likely a paid media optimization challenge (e.g., improve a low-ROAS campaign) or SEO audit task
Team & Culture Round
Conversation with mentor/tutor and broader team; assess communication style and alignment with cooperative values
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.