Marketing Manager

Marketing Manager

Corpus Christi Athletic Club | Corpus Christi, TX

Salary: $55,000-$70,000 annually Job Type: Full-Time | On-Site Reports To: President & General Manager

About Corpus Christi Athletic Club

For over 40 years, Corpus Christi Athletic Club (CCAC) has been a leader in health, fitness, wellness, and recreation in the Coastal Bend. Our club serves thousands of members and offers a wide range of fitness, sports, wellness, and family programs.

Our mission is simple: Empowering healthier lives-one member at a time.

We believe exceptional member experiences begin with exceptional employees. We invest in our people, encourage professional growth, and empower our leaders to take ownership and make an impact.

The Opportunity

We are seeking a creative, analytical, and results-driven Marketing Manager to lead our growing in-house marketing operation.

This individual will oversee marketing initiatives across approximately 10 revenue-generating departments, manage a significant marketing budget, and lead our Digital Marketing Specialist.

We are looking for someone who can think strategically, execute campaigns, leverage emerging technologies, analyze results, and drive measurable business growth. This is an exciting opportunity to help shape the marketing direction of one of the region's premier athletic clubs.

Key Responsibilities

• Marketing Strategy: Develop and execute marketing plans that support membership growth, retention, brand awareness, and department revenue.
• Digital Marketing: Oversee Meta Ads, Google Ads, SEO, website performance, email marketing, and digital campaigns.
• Lead Generation: Create and optimize campaigns that generate qualified leads, membership tours, trials, and conversions.
• Analytics & Performance: Track marketing KPIs, conversion rates, acquisition costs, and return on investment. Provide regular performance reports.
• AI & Innovation: Leverage AI tools such as ChatGPT, Claude, or similar platforms to improve content development, campaign planning, research, analytics, and operational efficiency.
• Leadership: Manage and develop the Digital Marketing Specialist while collaborating with department managers and senior leadership.
• Budget Management: Oversee marketing expenditures and ensure resources are invested effectively.
• Brand & Community: Maintain brand consistency, oversee promotional content, and strengthen community and corporate partnerships.

Qualifications

• 3-5 years of professional marketing experience, preferably with digital marketing and lead generation.
• Hands-on experience with Meta Ads, Google Ads, and marketing analytics.
• Understanding of SEO, website management, CRM systems, and marketing automation.
• Proficiency using AI platforms such as ChatGPT, Claude, or similar tools to enhance marketing productivity, creativity, and decision-making.
• Strong organizational, communication, and project management skills.
• Ability to balance creative thinking with data-driven decision-making.
• Previous leadership or supervisory experience preferred.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Experience or interest in fitness, wellness, hospitality, or membership-based businesses is a plus.

Benefits & Perks

We believe in taking care of the people who take care of our members. Our full-time employees enjoy:

• Complimentary Full CCAC Membership
• Medical, Dental & Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (PTO)
• Paid Holidays
• Professional Development & Career Growth Opportunities
• Supportive, Team-Oriented Work Environment

Benefits are subject to applicable eligibility requirements and company policies.

Who We're Looking For

Someone who takes ownership, enjoys solving problems, and is motivated by measurable results. We want a marketing professional who can bring fresh ideas, confidently manage campaigns, embrace new technologies, develop others, and continuously improve performance.

Most importantly, we're looking for someone who believes in our mission and wants to be part of a team dedicated to helping people live healthier, happier lives.

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Relocation assistance
• Retirement plan
• Vision insurance

Work Location: In person