Marketing Specialist

Marketing Specialist

Reports to: CEO & Team Lead Status: Part-time W-2 employee Compensation: $25,000-$32,000 annually, depending on experience Typical Schedule: Approximately 20 hours per week Location: 100% Remote Travel: Occasional travel may be required for client events

About Avlo Solutions

Avlo Solutions is an association management company supporting professional and trade associations with operations, governance, member engagement, marketing, event planning, and day-to-day management. We work closely with nonprofit association leaders to create organized, dependable systems that help their organizations operate effectively and serve their members well.

Our team values professionalism, initiative, accountability, strong communication, and ownership of responsibilities. We are a remote organization built on trust, responsiveness, and high-quality execution.

Position Overview

Avlo Solutions is seeking a part-time Marketing Specialist to support marketing, communications, digital advertising, social media, email marketing, website updates, and campaign reporting for multiple association clients.

This role is best suited for someone who can move from strategy to execution. The right person will be able to understand a client’s goals, build a practical marketing plan, write clear and persuasive marketing content, organize campaign timelines, create polished materials, and track performance.

This is not a role for a marketing agency or firm. We are hiring an individual team member who will become part of Avlo Solutions and support our association clients directly.

The ideal candidate is organized, detail-oriented, proactive, and comfortable managing multiple client accounts while staying focused on clear priorities. We do not value frantic multitasking. We value thoughtful planning, accurate work, professional judgment, and consistent follow-through.

Feathr experience is preferred. Candidates without Feathr experience must be able to quickly learn campaign setup, audience targeting, tracking, reporting, and platform workflows.

Core Responsibilities:

Marketing Strategy & Campaign Planning

• Develop and execute marketing strategies and schedules for client programs, events, membership initiatives, sponsorship campaigns, and communications needs
• Build campaign calendars that organize email, social media, website, advertising, newsletter, and reporting activities
• Understand each client’s audience, tone, brand, goals, and priorities
• Translate client objectives into clear, practical marketing actions
• Coordinate marketing timelines with internal staff, client leaders, committees, and event teams
• Identify opportunities to improve campaign effectiveness, audience engagement, and message clarity

Email Marketing

• Draft clear, compelling, and targeted email campaigns
• Create and manage e-blasts, drip campaigns, reminders, newsletters, and promotional sequences
• Support list segmentation and audience targeting
• Perform A/B testing when appropriate
• Monitor email performance and recommend improvements
• Ensure email campaigns are accurate, professional, timely, and aligned with each client’s brand and audience

Digital Advertising & Feathr Campaigns

• Develop, launch, monitor, and report on digital marketing campaigns using Feathr or similar platforms
• Support retargeting, lookalike audiences, geofencing, email mapping, and audience-based campaigns
• Coordinate campaign setup, creative assets, copywriting, tracking, performance review, and reporting
• Use campaign data to identify what is working, what is not working, and where adjustments are needed
• Communicate campaign performance clearly to internal teams and clients

Social Media

• Plan, write, schedule, and post social media content for multiple association clients
• Create content primarily for LinkedIn, Facebook, and Instagram
• Develop platform-appropriate copy and visuals
• Maintain a professional tone that reflects each client’s brand, audience, and goals
• Track engagement and recommend improvements
• Repurpose client updates, articles, events, and campaigns into appropriate social content

Website Updates

• Post articles, announcements, event updates, sponsor information, and general content updates to client websites
• Create and maintain event-specific landing pages
• Apply basic SEO best practices
• Review website content for accuracy, formatting, readability, and brand consistency
• Coordinate with internal staff when website updates connect to registration, event promotion, or member communications

Newsletters

• Coordinate client newsletters from planning through distribution
• Draft, edit, organize, and format newsletter content
• Gather content from clients, committees, staff, and other sources
• Ensure newsletters are accurate, professional, visually clean, and sent on schedule
• Track newsletter performance and identify opportunities for improvement

Design & Brand Support

• Create and edit marketing graphics, brochures, flyers, social media visuals, email graphics, and other campaign materials
• Use Canva and related tools to produce clean, professional designs
• Review PowerPoint presentations for brand compliance, formatting, readability, and polish
• Maintain a strong eye for visual composition, consistency, and audience-appropriate design
• Ensure materials are polished, on-brand, and appropriate for each client’s audience

Reporting & Performance Tracking

• Prepare marketing performance reports for campaigns, emails, social media, websites, and digital advertising
• Summarize results in a way that is clear and useful for internal teams and clients
• Identify trends, issues, and opportunities for improvement
• Use reporting to support better decisions, not just document activity
• Communicate results with appropriate context and practical recommendations

AI, Tools & Workflow Efficiency

• Use AI tools appropriately to support marketing strategy, content development, research, drafting, repurposing, and workflow efficiency
• Apply human judgment to ensure accuracy, brand alignment, ethical use, and audience relevance
• Quickly learn new systems, processes, and client-specific platforms with limited handholding
• Help improve repeatable marketing workflows, templates, and processes over time

What Success Looks Like in This Role

• Marketing campaigns are organized, timely, accurate, and aligned with client goals
• Email, social media, website, newsletter, and advertising activities are coordinated through clear campaign calendars
• Client communications are polished, professional, and appropriate for each audience
• Digital advertising campaigns are launched, monitored, and reported on consistently
• Marketing performance is tracked and translated into practical recommendations
• Client brands remain consistent across platforms and materials
• Deadlines are met reliably with minimal follow-up required
• Internal team members and clients have confidence that marketing work is being handled thoughtfully and professionally
• The Marketing Specialist contributes ideas that improve engagement, clarity, and campaign performance

Required Qualifications

• At least 2 years of experience in marketing, communications, public relations, digital marketing, or a related role
• Strong English writing, editing, and proofreading skills
• Ability to write professional, persuasive, and audience-specific marketing copy
• Strong organization and project management skills
• Excellent attention to detail
• Ability to think critically and understand the bigger picture of a campaign
• Ability to manage multiple clients while staying focused and organized
• Ability to work independently in a remote environment
• Strong verbal and written communication skills
• Comfort asking questions, clarifying expectations, and communicating status updates
• Ability to meet deadlines and follow through without repeated reminders
• Basic graphic design skills, especially in Canva
• Comfort with Microsoft Office, especially PowerPoint, Word, and Outlook
• Ability to quickly learn and use new systems, processes, and client-specific platforms with limited handholding
• Comfortable using AI tools to support marketing work while maintaining human judgment, brand voice, accuracy, and ethical decision-making

Preferred Qualifications

• Experience working with associations, nonprofits, professional societies, trade associations, or mission-driven organizations
• Experience supporting events, conferences, membership campaigns, sponsorship campaigns, or continuing education programs
• Experience with Feathr or similar digital advertising platforms
• Experience with email marketing platforms
• Experience with website updates and basic SEO
• Experience creating polished marketing materials in Canva
• Experience working in a remote team environment

Experience with any of the following systems is helpful:

• Feathr
• WordPress
• Trello
• Novi AMS
• Naylor AMS
• MemberClicks AMS
• Blue Sky eLearn / Path LMS
• Email marketing platforms
• Association management systems

Required Systems Experience

Candidates must be comfortable using:

• Canva
• Microsoft Outlook
• Microsoft Word
• Microsoft PowerPoint

Additional Requirements

• Ability to attend regular virtual staff and client meetings
• Ability to successfully complete a background check
• Applicants must submit at least 3 relevant professional marketing work samples to be considered. Relevant samples may include e-blasts, email campaigns, newsletters, social media posts or campaigns, digital ads, landing page copy, brochures, flyers, campaign reports, marketing calendars, or similar materials tied to written marketing, campaign execution, or client/member communications. Samples may be redacted to remove confidential client or employer information. Short-form videos, long-form videos, reels, TikToks, vlogs, influencer content, photography portfolios, and unrelated creative media do not meet this requirement.
• Willingness to use a personal cell phone for occasional business calls
• Ability to maintain a quiet, professional remote workspace, including appropriate desk setup, lighting, internet access, and meeting environment
• Ability to travel occasionally for client events
• Professional communication, appearance, and virtual meeting presence for client-facing meetings

Work Environment & Culture

This role is best suited for someone who enjoys organized execution, thoughtful planning, and creative problem-solving. Avlo’s environment is collaborative and supportive, but also highly accountable. We value people who communicate proactively, take ownership, follow through consistently, and improve systems over time.

The Marketing Specialist will need to be comfortable working independently, managing multiple client priorities, and producing polished work without constant oversight. Strong candidates will know how to ask good questions, clarify expectations, manage deadlines, and use feedback constructively.

We believe in flexibility, professionalism, and working efficiently while maintaining high standards of quality, accuracy, and responsiveness.

Role Scope & Growth

This role is currently focused on marketing, communications, digital advertising, social media, website updates, newsletters, campaign reporting, and brand support for multiple association clients. As Avlo Solutions continues to grow, there may be opportunities for expanded responsibility over time based on organizational needs, performance, and interest.

Benefits

• Flexible schedule
• Remote work environment
• Collaborative and supportive team culture
• Meaningful work supporting mission-driven organizations

Work Location: Remote

Job Type: Part-time

Pay: $25,000.00 - $32,000.00 per year

Benefits:

• 401(k) matching
• Flexible schedule

Application Question(s):

• Did you provide at least 3 relevant professional marketing work samples with your application (see Requirements section of the job listing for examples)?
• Are you willing and able to successfully complete a background check as a condition of employment?
• Describe 2-3 professional marketing communications or campaigns you personally owned or substantially led. Include the type of work completed, the audience, the goal, the tools used, and the outcome or results, if known.

Work Location: Remote