Director of Growth

Job Summary

We are seeking a results-driven Director of Growth to lead and execute our brand development initiatives. This individual will be responsible for growing our pipeline of prospective location owners through a combination of digital marketing, strategic partnerships, content development, and data-driven decision making.

The Director of Growth will own the entire marketing funnel, from brand awareness to lead generation, and will play a key role in helping our company continue to scale nationally. This is a high-impact leadership position for someone who thrives on building systems, optimizing performance, and driving measurable business growth.

Responsibilities

• Develop and execute comprehensive growth strategies focused on territory expansion, lead generation, and brand development.
• Oversee all marketing channels, including Google Ads, SEO, social media, email marketing, content marketing, referral programs, webinars, and strategic partnerships.
• Build and optimize marketing funnels designed to generate qualified territory-owner inquiries and business opportunity leads.
• Manage external agencies, contractors, and internal team members to ensure marketing initiatives are executed effectively and efficiently.
• Monitor and improve key performance indicators including lead volume, cost per lead, conversion rates, customer acquisition cost, and return on marketing investment.
• Collaborate with sales leadership to improve lead quality, conversion rates, and overall sales performance.
• Oversee website development, landing pages, CRM automation, lead nurturing campaigns, and marketing technology platforms.
• Develop and maintain brand standards, messaging, and positioning across all channels.
• Identify new growth opportunities, marketing channels, partnerships, and expansion initiatives.
• Prepare regular reporting and analysis to guide strategic decision-making and resource allocation.
• Manage marketing budgets and allocate resources to maximize return on investment.
• Continuously test and optimize campaigns, messaging, creative assets, and conversion funnels to improve performance.

Qualifications

• Experience developing and executing marketing programs focused on franchise, licensor, dealer, or business opportunity recruitment is strongly preferred.
• Proven experience leading growth, marketing, demand generation, or customer acquisition initiatives.
• Strong understanding of Google Ads, Meta Ads, SEO, email marketing, CRM systems, and marketing automation.
• Experience managing marketing budgets and optimizing campaigns based on performance data.
• Demonstrated ability to generate measurable business growth through digital and traditional marketing channels.
• Strong analytical, organizational, and project management skills.
• Proven ability to build and optimize marketing funnels that generate qualified ownership candidates and support territory expansion initiatives.
• Experience within home services, franchising, licensing, business opportunities, or related industries is strongly preferred.
• Entrepreneurial mindset with the ability to balance strategy and execution in a fast-growing organization.

Success Metrics

The Director of Growth will be evaluated primarily on:

• Qualified leads generated
• Cost per lead
• Cost per qualified appointment
• Marketing ROI
• Territory sales pipeline growth
• Brand awareness and market penetration
• Overall contribution to company revenue growth

Compensation

• Competitive base salary
• Performance-based bonus structure tied to lead generation, pipeline growth, and territory sales
• Opportunity for advancement as the company expands nationally

This role is ideal for a growth-minded leader who wants to help build and scale a nationally recognized home services brand while having a direct impact on the company's growth trajectory and expansion efforts.

Pay: $130,000.00 - $180,000.00 per year

Benefits:

• Opportunities for advancement
• Paid time off
• Professional development assistance

Work Location: In person