The Challenge
Beanstock has cracked the proptech playbook—now you need to scale it. Build the acquisition machine for two distinct segments (investors and landlords) while optimizing a funnel where 30% of customers come back. Everything is structured but nothing is ceiling'd.
Your Mission
Map current acquisition channels, CAC, and ROAS by segment; identify bottom 20% to cut and top 20% to double down on
Build weekly growth dashboard tracking funnel metrics, cohort retention, and unit economics across both customer segments
Launch 3 new paid acquisition tests (audience, creative, or channel) and establish testing rhythm with decision framework
Audit and scope SEO/organic strategy; define 6-month content roadmap with target keywords for investor and landlord segments
Reduce CAC by 20-30% through channel optimization and creative iteration; scale top 3 channels to 2x current volume
Implement CRM segmentation and automated nurture flows; increase repeat purchase rate from 30% to 35%+
Build and own referral program mechanics; target 15% of new acquisition from word-of-mouth by month 6
Establish monthly growth review cadence with founders; deliver data-driven recommendations on budget allocation and channel mix
KPIs You'll Own
CAC by segment
Track customer acquisition cost separately for investors vs. landlords to optimize spend allocation.
ROAS (Paid Channels)
Return on ad spend for Meta and Google campaigns; minimum threshold to determine scaling vs. pausing.
Conversion Rate by Stage
Funnel conversion from click → signup → paying customer; identify biggest drop-off points.
LTV and Repeat Purchase Rate
Customer lifetime value and % of customers making 2+ purchases; measure retention and upsell potential.
Organic Traffic & Rankings
Monthly tracked keywords, organic sessions, and conversion rate; proxy for sustainable acquisition channel.
Cost per Qualified Lead
Cost to acquire a lead that meets ICP criteria; filters out vanity traffic.
Tools & Stack
Your Team
Your Manager
Co-founders (direct report)
Current Team
Unknown—likely you're building this function from scratch or inheriting a lean marketing team
Unclear if backfill or net new; expect to own hiring as Head of Growth
The Package
Salary
€55K-€75K base
Remote
On-site, Paris, France. Full-time permanent role.
Benefits & Perks
Company Intelligence
Beanstock is a French proptech (founded 2020) solving rental property management complexity. They offer end-to-end services: key-in-hand investment, energy retrofitting, rental management, and portfolio analytics—all powered by proprietary tech and growing AI integration.
Founded
2020
Team Size
50
Culture
Startup mentality with proven unit economics; founders expect hands-on execution, data rigor, and ownership mindset.
Is This Role For You?
- You have 3–5 years of growth, acquisition, or digital marketing experience in a startup or scale-up where you built playbooks from scratch
- You think in cohorts, CAC, and LTV—not vanity metrics; you're obsessed with unit economics and ROAS
- You can be strategic in the morning and hands-on in Google Ads in the afternoon without hesitation
- You're curious, resourceful, and don't wait for a playbook—you write it; you thrive in ambiguity with high ownership
- You need a pre-built funnel with clear playbooks; this role is 60% building the machine from scratch
- You're uncomfortable with data and spreadsheets or allergic to reporting on hard metrics daily
- You're looking for a pure strategic role without hands-on execution; CAC and ROAS optimization live in your day-to-day
Interview Process
Screening call
Confirm growth background, CAC/ROAS fluency, and appetite for building vs. optimizing existing funnels
Growth case study
Walk through a past acquisition challenge you solved; expected metrics, channels tested, outcome
Founder conversation
Strategy discussion with co-founders; expect deep dive on proptech landscape, customer segments, and vision alignment
Analytics deep dive
Review Beanstock's current data; design a 3-month growth plan with channel priorities and KPI targets
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.