The Challenge
Aesthé is a premium medical beauty brand scaling across multiple physical locations in Europe. You'll own the complete B2C growth strategy—from paid acquisition to retention—while balancing the unique complexity of local expansion, medical credibility, and strict unit economics.
Your Mission
Map current acquisition channels, audit performance metrics (CAC, ROAS, attribution), and establish baseline KPI dashboards
Audit and optimize existing paid media campaigns (Meta, Google) for LTV/CAC efficiency and identify quick wins
Build growth team org chart, define roles, and establish weekly ops cadence with leadership
Launch first playbook for new center openings with repeatable acquisition + local SEO framework
Scale top 2-3 performing acquisition channels with 30%+ improvement in CAC efficiency while maintaining quality
Build and launch comprehensive CRM/nurturing strategy (email, SMS automation) targeting repeat bookings and LTV uplift
Successfully execute expansion playbook across 2+ new center launches with defined go-to-market and performance targets
Establish AI integration roadmap: implement 2-3 AI tools for copywriting, audience segmentation, or predictive analytics
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track unit economics across all paid and organic channels, ensuring profitability against LTV targets
ROAS (Return on Ad Spend)
Monitor paid media efficiency (Meta, Google, TikTok) with targets of 3:1+ depending on channel and funnel stage
LTV (Lifetime Value)
Measure repeat booking rates, average revenue per customer, and long-term profitability
Conversion Rate by Funnel Stage
Track website-to-booking, email open rates, SMS engagement, and cohort retention curves
Center-Level Performance
Measure acquisition volume, fill rates, and payback period for each new location launch
Tools & Stack
Your Team
Your Manager
Founders/CEO
Current Team
Not specified—likely small (you're building the team)
Growth role is new or expanded; you'll hire internal team + manage external agencies
The Package
Salary
€60K-€85K
Remote
On-site, Paris, France
Benefits & Perks
Company Intelligence
Aesthé Groupe is a premium medical beauty brand operating physical treatment centers across Europe. They're in expansion mode with ambitions to scale locations while maintaining medical credibility and strict profitability standards.
Team Size
50
Culture
Results-oriented, data-driven, operationally rigorous, comfortable with complexity and local nuance
Is This Role For You?
- You've run paid media campaigns at scale (Meta, Google) and obsess over ROAS and CAC metrics
- You've led growth teams (3+) and built repeatable processes—not just been an IC contributor
- You've worked in beauty, wellness, medical, or B2C e-commerce and understand the buyer journey nuances
- You're comfortable in high-growth chaos: balancing strategy with daily execution, data with intuition, and ambition with profitability
- You're a 'vanity metrics' person—if you can't articulate CAC, LTV, payback period, or unit economics, this isn't for you
- You need a fully remote setup or flexible location—this is on-site, Paris, full stop
- You're uncomfortable with accountability or rapid pivots based on data—execution rigor is non-negotiable
Interview Process
Phone Screen
Recruiter confirms background, growth experience, and motivation for premium beauty/medical space
Case Study or Take-Home
You'll likely review a growth scenario (new center launch, channel optimization) and present your approach
Founder/CEO Conversation
Deep dive into strategy, mindset, team-building philosophy, and vision for Aesthé's growth
Leadership Team Panel
Meet expansion, product, or ops leads to assess collaboration fit and understand ecosystem complexity
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.