The Challenge
99 is DiDi's flagship mobility and payments platform serving millions across Brazil and 12+ countries. You'll own high-conversion user growth by building strategic partnerships with major apps, retailers, banks, and telcos—turning Brazil into a playbook for scaling across markets.
Your Mission
Map and pitch 15-20 tier-1 potential partners (apps, retail chains, banks, telcos) with tailored value props; secure 3-5 LOIs
Design incentive frameworks for referral commissions and tiered rewards; get Marketing + Finance sign-off on 2 pilot programs
Activate 50+ campus ambassadors and 10-15 micro-influencers; launch first acquisition campaigns with baseline ROI tracking
Build partnership tracking dashboard; establish weekly reporting on CAC, retention cohorts, and LTV by channel
Scale to 8-12 live partnerships generating 20%+ of new user volume; demonstrate >3.5x ROAS across channels
Optimize incentive structures based on 6-month performance data; reduce CAC by 15% while maintaining retention quality
Establish recurring campus ambassador program hitting 150+ active promoters; manage end-to-end recruitment and payouts
Develop playbook for partner recruitment, contract negotiation, and settlement processes; document for future market expansion
KPIs You'll Own
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent across all partnership channels; target >3.5x by month 6.
Customer Acquisition Cost (CAC) by Channel
Track cost-per-user acquired through influencers, campus ambassadors, and direct partnerships; optimize toward lowest CAC.
Day-30 Retention & Lifetime Value (LTV)
Monitor cohort retention rates and LTV to ensure partnership-sourced users are quality and justify acquisition spend.
Partnership Volume & Revenue Attribution
Track number of active partnerships, total users acquired, and revenue contribution; target 20%+ of new user volume.
Tools & Stack
Your Team
Your Manager
Not specified; likely Growth/Marketing Lead or VP Growth
Current Team
Cross-functional: Marketing (ad integration), Finance (settlement), Product (data analytics)
New role—greenfield partnership channel building
The Package
Salary
$65K-$85K BRL annually (estimated 2026 Brazil market for mid-level manager with 3+ years growth experience)
Remote
On-site in Greater São Paulo Area
Benefits & Perks
Company Intelligence
99 is DiDi Global's flagship mobility and digital payments platform in Brazil, serving millions with ride-sharing and financial services. Since 2018 under DiDi ownership, they've scaled innovations across 12+ countries, blending mobility, sustainability, safety, and AI-driven solutions. The company prioritizes community impact alongside user value creation.
Founded
2018
Funding
Part of DiDi Global Inc. (publicly traded)
Customers
Millions of users across Brazil and 12+ countries; partnerships with major apps, retail chains, banks, telcos
Culture
Fast-paced, collaborative, embrace failure/learning, diversity-driven, 'butterflies' mindset—values respect and good humor over corporate formality
Is This Role For You?
- You've shipped user acquisition campaigns at scale (3+ years in growth, KOL ops, or BD) and obsess over unit economics (CAC, LTV, retention)
- You thrive in relationship-driven growth—building and negotiating partnerships, not just running paid ads
- You're fluent in Portuguese or willing to learn fast; based in or willing to relocate to São Paulo
- You're scrappy: comfort designing incentive structures, tracking messy data, and optimizing on the fly with limited guardrails
- You need remote work or flexible location—this is on-site in São Paulo
- You prefer individual contributor roles; this demands cross-functional leadership and stakeholder management
- You lack partnership/relationship-building experience or prefer pure paid media channels to strategic collaboration
Interview Process
Initial screening
Recruiter call: background, growth experience, partnership examples, Portuguese ability
Take-home case
Design partnership strategy or incentive framework for a hypothetical B2B partner; 1-2 hours
Manager round
Deep dive on KOL operations, past campaigns, negotiation examples, cross-functional collaboration; 60 min
Cross-functional panel
Meet Marketing, Finance, Product stakeholders; discuss execution, data approach, integration challenges
Final decision
Leadership offer + culture fit conversation; discuss onboarding priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.