CRM Strategy Manager

The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value. The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters. It combines strategic ownership with hands-on execution across CRM platforms, customer lifecycle initiatives and campaign management.

Key responsibilities

• Define and implement, in collaboration with senior management, the local CRM strategy to maximize customer engagement, retention and long-term customer value
• Own CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs
• Translate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance
• Build strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives

Act as an individual contributor, taking a hands-on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting, campaign management and performance monitoring It’s a match if you have… At least 4 years of experience in a similar A Master’s degree in Economics or a related quantitative field 👩🏻‍🎓👨🏻‍🎓 Solid knowledge of CRM strategies, customer engagement channels, KPIs and best practices Hands-on experience with CRM and analytics platforms Strong data analysis skills and the ability to use AI-based solutions to optimise customer engagement and CRM performance Experience in Financial Services, e-commerce or digital businesses is a plus Excellent communication skills The ability to communicate professionally in English 😎 A flexible, agile and solution-oriented approach A strong sense of ownership and the ability to combine strategic thinking with operational execution Office & Team Life A central office in Rome. Free coffee and a comfortable kitchen to relax and enjoy your lunch break ☕ Team-building activities and CSR initiatives throughout the year 💚 The latest hardware and equipment to support your work 💻 Experience Our Younited Life Benefits Flexible Remote Policy 🏡🏢 Parenting Policy 🚸 An extra day off to celebrate your birthday 🎂 Access to Voxy to boost your language skills. Welfare benefits for you and your family 🫂 Ticket Restaurant 🍽️ Salary €45,000-€50,000 per year.

Younited is committed to creating an inclusive workplace and welcomes applications from all qualified candidates.