The Challenge
Verizon's Small Business division needs a marketing leader to orchestrate new customer acquisition and retention at scale. You'll own the strategy that transforms how thousands of SMBs experience the brand-from day one through long-term loyalty.
Your Mission
Map current new customer CRM journey and identify 3-5 high-impact optimization opportunities with Sales and Field Marketing
Build baseline metrics dashboard tracking new customer tenure, retention rate, and revenue contribution by cohort
Establish weekly orchestration cadence with Sales and Field Marketing leaders; define roles, responsibilities, and decision rights
Present initial 90-day findings and recommended strategy shifts to Director and CMO with data-backed recommendations
Launch 2-3 redesigned CRM campaigns/touchpoint sequences targeting first-90-day and first-year retention milestones
Deliver measurable YoY improvement in Small Business customer tenure (target: 10-15% lift) with revenue impact quantified
Scale successful orchestration model across all Base Marketing workstreams; document playbooks and training for teams
Present quarterly business impact readout to executive stakeholders showing initiative ROI, churn reduction, and upsell velocity
KPIs You'll Own
New Customer Tenure (YoY %)
Track how long newly acquired SMB customers remain active; primary retention metric tied to marketing strategy effectiveness.
Churn Rate by Cohort
Monitor churn velocity by acquisition month/campaign to identify which CRM strategies reduce early-life churn.
Revenue Contribution (New Cohorts)
Measure net new revenue attributed to new customer cohorts and impact of retention initiatives on lifetime value.
Campaign Engagement & Response Rate
Track open rates, click-through, and conversion rates across omni-channel CRM campaigns to optimize messaging and timing.
Cross-Functional Execution Velocity
Monitor campaign time-to-launch and quality of Sales/Field Marketing collaboration as leading indicator of orchestration success.
Tools & Stack
Your Team
Your Manager
Director, Base Marketing
Current Team
Senior Manager role within Base Marketing team; cross-functional matrix with Sales, Field Marketing, Business Experience Team, and CMO office
New or open role backfill-team structure not specified
The Package
Salary
$130K-$160K
Variable
Likely 15-25% annual bonus tied to retention and revenue KPIs
Remote
On-site-Temple Terrace, FL (no remote option stated)
Benefits & Perks
Company Intelligence
Verizon is a Fortune 500 telecom and connectivity leader serving millions of consumers and businesses globally. They power digital transformation and connected experiences through wireless, broadband, and enterprise solutions. The company emphasizes innovation, community impact, and a values-driven culture.
Customers
Millions of consumers and SMBs globally
Culture
Collaborative, innovation-focused, community-driven; emphasis on psychological safety and diverse perspectives
Is This Role For You?
- You've led B2B marketing initiatives in a large, complex organization with multiple stakeholder dependencies
- You're fluent in CRM strategy, customer lifecycle marketing, and retention-focused metrics; data storytelling is your native language
- You thrive orchestrating cross-functional teams (Sales, Marketing, Ops) and can drive alignment without direct authority
- You want to own a measurable P&L-new customer tenure and revenue directly tied to your strategy execution
- You need 100% remote or flex work-this is on-site only in Temple Terrace, FL
- You prefer individual contributor work; this role is 60%+ team leadership, stakeholder management, and orchestration
- You've never worked with CRM platforms, marketing automation, or customer retention strategies at scale
Interview Process
Phone Screening
Recruiter screens for CRM/retention marketing background, cross-functional experience, and comfort with on-site requirement
Hiring Manager Interview (Director, Base Marketing)
Deep dive on CRM strategy experience, specific examples of orchestration wins, and approach to managing Sales/Marketing alignment
Cross-Functional Panel
Meet with peer leaders from Sales, Field Marketing, and Business Experience Team; assess collaboration style and credibility
Executive Interview
CMO or VP-level conversation on strategic vision, business impact mindset, and ability to influence at senior levels
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.