The Challenge
INNOCEAN USA, a full-service advertising agency in Huntington Beach, is bringing in a strategic heavyweight to overhaul CRM programs for a major automotive client. You'll have 8-10 weeks to assess their existing ecosystem, build a compelling strategic vision, and translate it into executable Salesforce Marketing Cloud solutions that resonate with senior stakeholders.
Your Mission
Audit and assess existing CRM ecosystem, data model, and SFMC configuration; synthesize findings into a clear diagnostic narrative for client leadership
Develop comprehensive CRM strategic framework covering customer lifecycle, segmentation, personalization, and channel orchestration (email, SMS, other touchpoints)
Design Journey Builder use cases and data model improvements with specific SFMC-grounded recommendations for automation and testing
Create executive-ready strategy decks and frameworks that articulate clear value, competitive differentiation, and measurable impact
Translate approved strategy into detailed execution roadmap with phased SFMC implementation milestones and success metrics
Lead cross-functional alignment workshops with internal teams and third-party partners to lock in technology, process, and program standards
Analyze customer research and behavioral data to refine audience segmentation, identify new acquisition opportunities, and recommend martech additions
Establish CRM performance analytics framework and baseline KPIs for ongoing optimization post-engagement
KPIs You'll Own
Strategy Adoption Rate
Percentage of recommended CRM strategic initiatives approved and greenlit for execution by client leadership
Journey Coverage
Number of customer lifecycle stages mapped and translated into executable Journey Builder use cases
Segmentation Precision
Quality and actionability of audience segments defined, measured by subsequent campaign performance lift vs. baseline
Stakeholder Alignment Score
Internal and client confidence in CRM direction, tracked through strategy review meeting feedback and approval velocity
Tools & Stack
Your Team
Your Manager
Not specified; likely VP/SVP of Strategy or Client Lead
Current Team
Cross-functional internal team + third-party partners (tech vendors, data science, creative)
Backfill/short-term strategic reinforcement
The Package
Salary
$180K-$220K (annualized equivalent for 8-10 week engagement)
Remote
Hybrid: 3 days/week on-site in Huntington Beach, CA. Local to Southern California candidates highly preferred.
Benefits & Perks
Company Intelligence
INNOCEAN USA is a full-service advertising agency based in Huntington Beach, CA, specializing in integrated campaigns and customer strategy. They work with major brands, particularly in the automotive sector, combining creative excellence with data-driven CRM and marketing technology expertise.
Customers
Major automotive brands
Culture
Hybrid workplace; collaborative cross-functional environment with emphasis on strategic rigor and client-facing storytelling
Is This Role For You?
- You've spent 10+ years architecting CRM strategies in agency, consultancy, or enterprise settings-not just executing campaigns
- Automotive category is in your DNA; you understand dealer networks, customer lifecycle, and industry-specific personalization nuances
- You're a Salesforce Marketing Cloud power user who can translate business strategy into Journey Builder logic, data models, and automation without hand-holding
- You excel at distilling data into insights and insights into compelling executive narratives that move stakeholders from 'this is interesting' to 'let's build this'
- You thrive in time-bounded, high-stakes engagements where you parachute in, assess, recommend, and move on
- You're an implementer, not a strategist-you need step-by-step direction and struggle with ambiguous briefs or blue-sky thinking
- Automotive category feels foreign; you don't understand dealer relationships, conquest vs. loyalty dynamics, or model-year planning cycles
- SFMC is a black box to you; you talk about 'marketing automation' in generic terms but can't map customer data or design journey logic hands-on
- You require 100% remote work or can't commit to 3 days/week on-site in Southern California
Interview Process
Screening Call
Brief conversation confirming CRM strategy background, automotive experience, and SFMC depth. Expect questions on a past strategy engagement and how you moved recommendations to execution.
Portfolio Deep-Dive
Walk through 1-2 examples of CRM strategies you've led: audience architecture, journey design, segmentation frameworks, and the business outcomes. Emphasis on SFMC-specific work and cross-functional collaboration.
Case Study / Scenario
You'll be given a simplified automotive CRM brief (e.g., 'legacy email-only ecosystem, low personalization, siloed data') and asked to outline a 90-day strategic approach, including Journey Builder use cases and KPIs.
Stakeholder Interview
Conversation with the account lead or client-facing executive about how you'd approach the engagement, manage expectations, and present recommendations to automotive brand leadership.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.