Data & CRM Marketing Manager

About the Role

We are looking for a highly strategic and hands-on Manager, Data & CRM Marketing to join a premier US-based live events, entertainment, and agency organization.

In this 100% remote role, you will be working directly with our US operational structure and clients, making advanced English communication skills absolutely essential. You will build, own, and activate our first-party data ecosystem to drive audience growth, engagement, and ticket revenue.

This role is equal parts strategist, operator, and builder. You will serve as the primary administrator of our CRM and marketing automation stack, translating high-level strategy into scalable campaign infrastructure-from automated journeys and behavioral triggers to segmentation logic and reporting frameworks.

What You Will Do

• First-Party Data Strategy: Own the health, growth, and utilization of our consumer database. Define how data is captured across ticketing, events, digital, and on-site activations.
• CRM & Automation Ownership: Architect audience structures, build automated lifecycle journeys, implement behavioral triggers, and manage API/webhook integrations.
• Email & SMS Execution: Own the end-to-end strategy and deployment of campaigns designed to drive ticket sales and retention. Optimize send cadences, messaging, and A/B testing.
• Creative & Technical Build: Write clear, brand-consistent copy and build modular, production-ready email templates using HTML/CSS. Ensure mobile rendering and accessibility.
• Segmentation & Personalization: Develop advanced audience segments based on behavior, geography, genre affinity, and purchase history.
• Analytics & Reporting: Define KPIs, track performance, and build dashboards connecting CRM efforts directly to ticket sales and revenue attribution.
• Compliance & Governance: Ensure strict compliance with CAN-SPAM, TCPA, GDPR, and CCPA. Own pre-send QA standards to protect brand and deliverability.
• Cross-Functional Leadership: Act as the connective tissue between paid media, organic channels, and owned audience strategy while managing and mentoring staff or external vendors.

What We Are Looking For

• Language: Advanced English (Strictly required to lead strategies, write campaign copy, and communicate with US stakeholders).
• Experience: 5-7+ years of experience in CRM, email marketing, lifecycle marketing, marketing automation, or consumer data strategy.
• Tech Stack Mastery: Deep experience administering platforms like Mailchimp (preferred), Iterable, Klaviyo, Braze, Salesforce Marketing Cloud, or HubSpot.
• Fan Data Experience: Experience working with first-party data platforms (e.g., Tradable Bits or similar fan engagement tools).
• Hands-On Builder Skills: Working knowledge of HTML/CSS for email, dynamic content, and responsive template development. Ability to build journeys and triggers without needing engineering support.
• Data Literacy: Familiarity with CDPs, API/webhook integrations, GA4, UTM governance, and connecting e-commerce/ticketing data into a CRM.
• Industry Background: Experience in live events, entertainment, sports, music, or consumer marketing is strongly preferred.

Nice to Have

• Experience with SQL or BI tools (Looker, Tableau, Power BI).
• Prior experience supporting agency clients with CRM strategy and participating in new business pitches.

What We Offer

• 100% Remote flexibility working alongside a top-tier US entertainment and events team.
• Total ownership of the data and CRM ecosystem-treating data as a core revenue asset.
• A dynamic, fast-paced environment where your strategies directly impact live event attendance and revenue.

Sueldo: $40,000.00 - $50,000.00 al mes

Lugar de trabajo: Empleo remoto